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"Niche" challenge: GoPro test China Market

via:博客园     time:2015/11/17 9:00:20     readed:964

“小众”的挑战:“小众”的挑战: GoPro 试水中国市场

Trainee reporter Wang Chuanhong Beijing reports

Woodman Nick hopes that the American sports camera manufacturer, which is in charge of the company, can further find its presence in the Chinese market. Woodman Nick is the founder and CEO of GoPro.

Founded in 2002, the GoPro production of high-definition video equipment. GoPro's products are mainly used for extreme sports, products for professionals and ordinary consumers. In 2014, GoPro landed on Nasdaq, the first 2015 years of formal entry into the Chinese market. As of Friday's close, GoPro's total market capitalization of $2732000000.

As of the third quarter of this year, GoPro has more than 50 of orders from the North American market: according to public reports, GoPro equipment shipments in the first three quarters of this year to 1600000 units, the three quarter shipments of 4600000 units, including Europe, the Middle East, Africa and the Pacific Rim revenue growth of 175, while the U.S. regional income fell by 7.

Poor performance in the three quarter, making the GoPro is facing pressure from Wall Street, but the local market is gradually saturated, and further open up emerging markets as it can not bypass the choice. For the company, the overseas market is growing rapidly, but it is not good to control the American market. For example, in YouTube, Gopro is one of the few clicks more than 1000000000 times, but this does not promote the popularity of GoPro in the Chinese market.

Currently plagued GoPro's problems also include, which is not optimistic about the sales of the new Session HERO4 launched this year, the price then from $399 down to $100. In addition, GoPro's share price fell by the end of last month: the third quarter earnings report, GoPro shares fell by 16 on the day.

For the Chinese market, Nick says it wants to be able to

For the Chinese market, GoPro launched in the near future Awards GoPro project, through the amount of huge bonuses to attract users to use Gopro to record video, the content will be released on the platform. In addition, GoPro recently launched a brand spokesperson for the Chinese market, is also the first time this year to participate in

Further said, through the activities to attract users, the sale of the production of the content of the license, in order to obtain revenue and feedback to the user, is one of the GoPro trying to copy to the Chinese market. But it can get market recognition, still need time to verify.

Need to point out is that the small ant camera launched by millet is currently one of the few competitors in the country GoPro.

Even so, GoPro hopes to capture the market through the introduction of lower priced products, such as $100 or so. Has been, industry controversy about GoPro embodied in, on the one hand, it develop sports camera market, and establish a reputation in terms of technology and experience; but on the other hand, where the GoPro camera motion market has been regarded as a niche and difficult to spread.

In this case, GoPro is trying a more diversified strategy. GoPro UAV product is currently in the development phase, the new product will be released in 2016. Nick revealed that the GoPro in the field of UAV differentiation, will be reflected in the creation of more intervention for the content. Nick will GoPro analog to apple, he said, GoPro

At present, GoPro has set up a subsidiary in Shanghai, is currently responsible for the team in China, only more than 14 employees, team size is in the expansion phase. In the Chinese market to rebuild the community, GoPro Asia Pacific Sales and marketing department general manager Petersen Tor as one of the main work.

At present, GoPro in the domestic media platform, including Youku potatoes, micro channel, microblogging.

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