November 29th, this summer, Facebook launched a streamlined version of the application Lite Facebook, this application specifically for emerging markets in the low-end mobile phone and create, style similar to the 2009 Facebook mobile web site.
Perhaps, people will be in just 4 months to reach 5000 users of the application relish, however, Lite Facebook launched 4 months, although the number of users has exceeded 5000, but now has become a topic of conversation. You know, until the third quarter of this year, the Facebook conference call on the occasion, the industry to hear the company's chief executive Mark
The application in June this year to launch the global market. This application seems to be one of the main reasons for the acceleration of the number of users in the third quarter of this year Facebook. In view of Facebook adjustment
Next 10 million users:
Related data show that currently 15.5 users in the use of Facebook, this number has accounted for more than half of the total number of global Internet users (28). Looking to the future, Facebook's most important user growth momentum in the future from emerging markets. As we all know, in emerging markets, the Internet connection is still very scarce, but also very slow speed.
The introduction of Lite Facebook applications, it is to comply with the above situation. Facebook will products R & D personnel transported to the coveted target market, such as Southeast Asia and Africa and other countries and regions, so that these developers can experience their first hand demand. The result of this is that a super level of application (less than 1MB) came into being, this application does not require a lot of bandwidth to complete the basic functions.
With the help of the Lite Facebook application, the Android users who have only limited data plans and 2G connections are also able to use the Facebook, and in the previous, these users are unable to use the Facebook website. Similarly, Lite Facebook this new application also represents an excellent knock on the door for free Internet.org service Facebook.
Facebook claims that the Internet.org service is very good at promoting the content of the Internet to the user, and will be delivered to the user to pay a fee. In fact, Facebook company also said that when Facebook to all operators are open Internet.org platform, in 30 days time, about half of the Internet.org users to buy the final data packages.
Lite Facebook may help improve the speed of the user to buy data, because this application allows users to effectively use their own data plans to use Facebook services. On the other hand, this also brings a virtuous cycle of Facebook. In such a virtuous circle, Facebook encourages more operators to register and use Internet.org services. This also means that Internet.org services will usher in more users, and then further talk, which ultimately means that Facebook got more users.
Focus on the number of users:
Lite Facebook application of the biggest drawbacks is that
The corresponding alternative solution is also not played a better effect. If Facebook wants to try to upload high resolution images of the ad content, then, the user may be over such ads, and not even upload advertising. Of course, another result is expected, that is, Lite Facebook also does not support video and video advertising and other content.
Lite Facebook's influence can be reflected through the Facebook market in Asia Pacific and other regions of the world. Facebook users in these markets increased by 4700, which is the largest increase in the number of users in the history of the largest Facebook. However, in these areas, the average revenue per user has continued to grow slowly, the growth rate is indeed lower than Europe, the United States and Canada and other markets.
Facebook's current strategy seems to be to do everything possible to grab before the revenue generation, the first to promote the growth of the number of users in the market, which is of course a major goal of Facebook. At the same time, Facebook for this purpose is to build a large user base for the product, but also to understand how the business users to use these products. Lite Facebook application to solve the problem of users, at present, emerging markets users seem to be very fond of Lite Facebook applications. With the improvement of the Internet infrastructure, as well as the Facebook company's technological progress, the industry has reason to believe that Facebook company will find a way to use emerging markets to increase the size of the user to achieve the goal of generating revenue.