Financial website Quartz recently published an article on the launch of the 220 days of Watch Apple to make a review, pointed out that the development of this device is stagnant, the most important reason is that the iPhone over reliance on iPhone to remain independent, and need to increase the network connection and improve hardware design. The following is the main content of the article:
7 months later, Watch Apple is still the second choice I get up every day. Although I still like to use this device and recommend to buy, but I began to feel the limitations of this watch.
The main question is: I still use it to complete a few tasks, and this situation has not changed.
Current situation is, I have learned to rely on this watch to implement several functions, from the simplest to check the time to taste of futurism monitoring Uber car walking paths. Notice is a smart watch the first creation of several important targets, the current looks very reliable and very useful. In addition, I use this to carry out a large number of text input, quickly reply to the message, to track their fitness.
But it's just that. These uses are exactly the same as I used to use. The platform seems to have stalled.
I don't think I'm lazy. I've been searching for this new device with a new and attractive use, but no gain. While in this period, Apple launched the watchOS system's second edition, so that the application developers to more control of this watch, including its sensor and digital table crown.
I can not help but recall the 2008 iPhone application reform began, when all people want to talk about this. How can the application of the Watch Apple application be popular?
To prepare for this report, I have to New York and Silicon Valley several well-known start-up companies to understand, ask them if there are some of the companies that are worth attention to Watch Apple as the main interface for development? Their common answer is: there is No. In contrast, the latest TV Apple streaming media player has been out of the end of 10, a number of interesting new applications and some ideas.
Where is the problem? It may be that it is just a iPhone accessory, but to become another iPhone.
This watch at the beginning of the design is ready to become a iPhone supporting products. Its function is limited: everything is optimized to save power, relying on iPhone to set up and Internet connection. From the beginning, this has become a well-known problem.
But after a few months of use, I feel more and more clearly, this is the most need to be changed. The watch needs to be separated from the iPhone to get the speed, independence and the ability to directly access the cloud. The latter it is only a lovely decoration. Other smart watch manufacturers are starting and working to provide direct connection to the cellular network, regardless of the apple in second, third or more in the future to achieve this feature, it is the beginning of the Watch Apple has become interesting.
In addition, another obvious problem is that now from the watch based service launch seems more and more far.
So far, the application developers are mainly to reduce the existing iPhone applications to adapt to the Watch Apple screen, but the success of the case is not much. The reason for this device to choose the application mode is also very easy to understand: This is a developer and consumer understanding of the third party distribution channels, and the company also achieved great success through this model on iPhone. But Watch Apple did not continue this success.
To be honest, Uber and Instagram were born after the revolution of iPhone application. It takes a lot of time to master a new interface, the use of new devices, and to create a network effect.
On watchOS, multiple circular and lovely application icons are arranged in a mesh, giving a feeling that is being used by iPhone, but this does not help. Wake up the screen, click the correct application, wait to open, and then complete their tasks. This is the wrong model, the most simple reason is for the immediate and simple tasks, so will increase the time and workload. The application icon of the screen may be the most attractive screen, and the market is very powerful in marketing: Hey, look at these icons! But this is the most useless.
Apple has begun to adjust the hardware - first from the appearance of.
I want to know whether the Apple Corp will be the popularity of aluminum alloy "movement" of the strap surprised. Now look, Apple Watch starting when many luxury and fashion at the time of the strap is a matter of expediency. This fall, Apple has highlighted several new sports bracelet and several colors, looks very good. Do not know whether Watch Apple will eventually join the new shell design, and has been using a square screen?
Watch Apple's sales seem to be very good, enough to allow the Apple Corp to continue to focus and invest in this product. As of now, the product sales may have more than 500 blocks, so that Apple's market leader in the future for a period of time to become smart watches. But this product is far from can create a great sensation.
In addition to improving hardware speed, increase the network connection and to improve the design of strap. I also hope to see Apple's next will be how to use the high level concept. The company will learn the lessons of the first generation of products, and then launch a number of more focused, smart things? Or that the fun app icon screen will keep going on?