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Google counter attack apple Chromebooks education market, gain a complete victory

via:博客园     time:2015/12/6 12:00:30     readed:1421

Basic education (K12) notebook market has been fierce competition, Google, Microsoft, apple three years of competition, and now it is the data show that the basic education in the campus classroom, a half of the students are using the Chromebooks Google, to know in 2012 Chromebooks market share is less than 1, this result is more than Microsoft and apple, the first time ever, analysts are shocked.


Google has been regarded as a very important K12 market growth point, technology and education equipment needs and budgets are more and more, in contrast to other industries PC and tablet PC market is growing weak.

The market is characterized by limited cash but very large purchases, the United States is expected to have 1100 sets of demand in the United States next year. The main advantage of Google is that the price is very competitive. J2 Chromebooks model CTL only needs $199, Toshiba's Chromebooks 2 also only needs $249.99.

More than 50000000 students in the use of Google's Chromebooks and supporting the App, to facilitate the students teamwork, hand in hand, to carry out projects, and facilitate the development of personalized teaching.

Chromebook allows teachers to carry out teaching. Teacher to a class of 30 students to teach the same content of the day to go back, product director Sheth said.

Sheth pointed out that in the United campus in Oakland City, local schools have been equipped with 1 Chromebooks equipment.

Google's competitors did not give up this site.

February 2016, K12 market procurement tide is about to come, Microsoft has been ready to fight back. Microsoft and his partners will launch a series of less than $300 in a notebook, and will work with Systems Lightspeed, which is a famous school education industry cloud management and software service providers to help teachers easily set up operations, management of student equipment, shared screens, etc..

In 2016, the main battlefield is probably the combo device, can be used as a notebook can be flat. But its expensive price limits its wide use. According to Futuresource forecast, the next year, the device will be from the average price of $500 down to a minimum of $300, to occupy 11 of the market share, while Microsoft in this block is in a dominant position.

In the Google combo device also tried to do, such as can be equipped with touch screen Chromebooks, install Android App.

In recent years, Apple had in the field of K12 market has great advantage but is now facing some headaches, such as before due to the teachers to use the iPad homework when encounter many problems difficult to solve, schools in the Los Angeles area had requested the refund of apple, Apple's products is known as expensive; no keyboard bring trouble to finish the homework.

Apple now try to save the country by the curve: to win the favor of the teacher. The company tried to provide students with real-time data analysis capabilities, to help teachers control the dynamics of the students, is expected to be required to cooperate with IBM. The two companies did not respond to this.

Apple Corp in the field of education is still strong competitiveness, since the history of the 1980's, II Apple, and later Mac are due to strong performance in the field of education to achieve success. Although the K12 market crisis, but in the higher education market, for the calculated properties needed for Apple's products is very popular among college students.

Although Chromebooks was a big success in the K12 market, this is not a global market. In the third quarter of this year, Microsoft's Windows system and its hardware partners accounted for 47 of the global sales, Android Google and Chrome jointly occupy 40 share, apple accounted for 13.

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