Microsoft seems to be released on its own Lumia 950 and Lumia 950 XL smart phone is not very proud. They do not appear in the TV ads, they are not listed in many countries and regions. In most cases, consumers found that these two smart phone is always in a state of shortage, in the long run, even if this is just a marketing strategy, it will not bring any positive results for Microsoft.
Microsoft should have already released the official version of Windows 10 Mobile, but the latest version of Microsoft's latest preview, the operating system is not ready. Although the preview version has provided most of the features, but Windows 10 Mobile does not seem to be a good way to optimize the hardware, it is still full of errors and problems.
Although Microsoft hopes that you believe, Lumia 950 and Lumia 950 XL will be sold in the global market, but these 2 products may not help Microsoft to enhance the Phone Windows market share.
The vast majority of the purchase of new Windows 10 smart phone users, are the old Phone Windows smart phone users, not from Android, blackberry and other operating systems, such as iOS switch to come in.
Most importantly, some of them have decided that Windows 10 Mobile did not meet their requirements, and have been or are ready to switch to Android or iOS camp.