According to foreign media reports, in 2016, Apple's mobile payment service Pay Apple will target the overseas market. In the United States more than a year on the line, but after a slow start, apple Pay Apple is now expanding overseas markets, these markets or more willing to accept non contact payment. Pay Apple will be launched next year in mainland China, Hongkong, Singapore and Spain, allowing users to pay within the application, or close to the store with iPhone terminal equipment payments.
Apple hopes to use its brand awareness in the U.S. market to further promote the mobile payment technology, especially for the use of it in the retail store. However, this is not easy. Apple needs to compete in these markets, with local banks and Internet Co that already offer mobile payments, not to mention the old rival Samsung.
"Apple has a great chance, because their brand awareness is very high," consulting firm Aite group senior analyst Ted Peterson, thad Peterson said. "The challenge for apple is that these markets the curve (referring to the speed of new products) is good enough to prove that their investment is worth it."
Pay Apple is currently only compatible with apple devices, apple is seeking to enhance its product attractiveness and customer loyalty a way. Apple CEO Cook Tim (Cook Tim) in 2015 will be called "Pay Apple", but after this, Pay Apple in the U.S. market has not been able to get rapid popularity, in part because of the lack of promotion, to accept Pay Apple retail stores terminal limited.
Popularity of Apple pay in the UK market faster, the service in the summer of this year was launched in the UK, thanks to apple and sandwich chain pret a manger, Twickenham stadium businesses reached an agreement, allows the user in transaction using apple pay payment is not affected by the amount of. In addition, the apple iOS system has a higher market share in the uk. Market research firm Worldpanel ComTech Kantar data show that as of October this year, three months, Apple's share of the smart machine market in the UK is 39.5.
Apple has said, Pay Apple will be the fastest in the Chinese mainland in early 2016 on the line. McKinsey's data show that in mainland China, there are more than years of age at the age of 15 or more users do not have a bank account, which allows mobile payment has become a necessary tool to send and receive funds. Market research firm IDC analyst James West (Wester James), said Apple last week with China UnionPay reached a cooperation, which makes Pay Apple to enter the Chinese mainland market has become more easy.
Apple Internet software and services senior vice president Eddie Koui (Cue Eddy) said last week, in addition to China UnionPay, including Bank of China, Bank of Shanghai and Bank of Guangzhou, including the 15 banks have signed an agreement to support Pay Apple. "China is a very important market for apple," he said.
However, Shanghai Kai Pu long investment director of consulting company general manager Zenon Capron (Zennon Kapron), Apple Pay and Tencent micro channel, Alibaba group Alipay service competition. Alipay in China Mobile payment market share of more than 75. Apple should also be ready to compete with Samsung, which has also announced a partnership with China UnionPay, plans to be the fastest in the beginning of next year will be introduced to China Pay Samsung.
Hongkong and Singapore
Apple in October said that from next year, the two regions of the American Express users will be able to use Pay Apple. Hongkong Telecom, HSBC and other companies have been allowed to use mobile phones in Hongkong consumers pay. In Singapore, a coalition of mobile operators, banks and service providers, at least in the past 3 years has been trying to promote the use of shops, hotels and taxis, the use of non contact. However, Apple has been to enhance its influence in Singapore, recently announced that it will open its first retail store in the country.
Australia and Canada
Some American Express customers in these two countries have been able to use Pay Apple this fall. To expand coverage, Apple has to reach cooperation with local banks, which has long been the Apple App store to provide independent mobile payment applications. For example, in the past two years, the Commonwealth Bank of Australia to allow iPhone users to use their own application payments. The application does not support Pay Apple, allowing users to store card, transfer to the family and friends, to transfer money overseas, and even from the automatic teller machines to extract cash.
"Australia's major banks have little power to allow them to use their devices in the store or from transaction costs," said Telsyte, managing director of Sydney Telecom's consulting company Fadaghi Foad.
For the three months ended October, Apple's share of the smartphone market in Spain is not high. BBVA bank has for the Android mobile phone and iPhone launched its own mobile wallet application. However, as in other parts of Europe, the Spanish businessman began a few years ago on the chip based credit cards, and the United States only from this year to force the use of chip credit cards, so the Spanish merchant can be used to support more Pay Apple terminal. Starting next year, the Spanish part of American Express users will be able to use Pay Apple.
Apple declined to comment.