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Facebook fantastic results are behind the successful transition to the mobile terminal

via:博客园     time:2016/1/29 14:31:05     readed:1148

FacebookFacebook 梦幻般业绩背后是向移动端的成功转型

Ji Zhenyu January 27th Silicon Valley Report

Daily active users, in which the daily active users of mobile, monthly active users, including mobile monthly active users. Facebook the latest quarter earnings figures clearly tell us that most of the Facebook users from the mobile terminal.

At the same time, Facebook's revenue structure is also closely following the trend of adjustment. David, chief financial officer of Facebook

At present, from Facebook Mobile advertising revenue has accounted for all advertising revenue of 80, become a truly mobile Internet company, realizes to the huge body of market capitalization of more than $260 billion still can get 100 percent net profit growth of fantastic performance.

In expanding the number of users and advertising at the same time, Facebook is still through the continuous optimization of the algorithm in advertising and more accurate delivery, a personage inside course of study to Tecent science and technology said Facebook's advertising delivery has the inherent advantage of attribute, because Facebook user information is relatively rich, every user characteristics of certain extent has been through the personal data reflected, combined with daily users on Facebook related products behavior, Facebook's advertising accuracy is increasing day by day.

Facebook's great success not only makes people think almost with Facebook was born in the same period of another social networking giant twitter, the company's situation is not good, user growth and activity is weak, personnel adjustment, executive turnover, was acquired rumors.

In fact, Facebook and twitter before the mobile Internet tide comes, basically at the same starting line, even twitter than Facebook also slightly ahead, because twitter both the interface and function, more suitable for the characteristics of mobile Internet, natural is a suitable for mobile Internet and social networking products, while Facebook was originally based on the PC side, in the era of mobile Internet does not have much of an advantage.

However the next thing, let the two companies almost toward two different directions, occupy certain advantages of Twitter and failed to seize the opportunity of the coming of the era of mobile Internet, on the contrary response to Facebook rapidly, in their own products rapidly to the mobile terminal at the same time by on instagram, acquired WhatsApp, firmly master the opportunities of mobile Internet, stood on the next round of tuyere.

In addition, Facebook know that enhance the number of users for the importance of social networking platform, through Internet.org project, Facebook hope more haven't even access conditions in the region and potential users, to become the new Facebook users.

Itself actively to the mobile Internet transformation at the same time, Facebook is still artificial intelligence and virtual reality more cutting-edge areas of rapid deepening of the layout and expectation in the new round of competition in the future can also lead to seize the initiative.

The ultimate pursuit of product experience, Facebook is the key to success. A personage inside the Internet had to show the difference between Facebook and twitter experience experience: the habit of a lot of people in the social networking platform browsing the news information, the same a third party news content, Facebook on the degree of optimization to significantly higher than twitter, the open time is very short. In addition, Facebook is cooperation with the "New York Times" and other media, let them directly to release news content on the Facebook platform, making the user can be obtained quickly open the page news experience, don't go to the third party pages, waiting for the progress of the long slow loading.

In addition to the use of Facebook products for users to make accurate advertising, Facebook mobile advertising revenue increased significantly

Facebook published earlier this month in a statement said that join a network application has achieved an increase of 10 times, in third-party applications show the advantage of the ads is, Facebook in the future in extreme cases, even if in their products without any advertising, so long as enough audience network of participating applications, advertisers still recognized the Facebook platform influence, also can ensure the advertising revenue.

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