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Why App Store revenue can super Google Play so much

via:博客园     time:2016/3/1 15:00:29     readed:3403

Behind Apple's App Store has Chinese

Some people criticize the Android app store Google Pay earn much, especially when compared with the apple App Store, Google Play and App Store between the distance is widening.

Committed to for application developers to provide precise application of market data reports and market analysis service app Annie released data show that estimate, the third quarter of 2015, App Store revenue than Google play more than 80%, and the number in the second quarter of 2015 when also only is 70%. Although the application downloads Google Play than App Store 90%, but these are not converted into high revenue.

Apple App Store in income can be higher than the Google Play, this is because Apple has Chinese market. Apple in the China market growth is very fast, in the last quarter, Apple's revenue in Greater China with annual growth of 14%. Although this figure compared with before the slightly lower, but compared with other regions, the Greater China region is the fastest growing market, since the last quarter, Apple's total revenue growth of only 2%.

For apple, Chinese is the second largest market after the United states. The chart below shows the apple in each market revenue:

Make a contribution to Apple's revenue in Chinese at the same time, between Google and China also across the pacific. Google Play in the China basic income is zero, and the contribution of App in the Store Chinese District revenue for third in the world, after the United States and japan.

Google Chinese quit the mainland market in 2010, has not come back. Recently, Google rumored Play app store will first return Chinese, time is February or March. Now the time has entered March, do not know how to Google Play.

Lenovo Mobile Business President Chen Xudong had received reporter the interview said that Google very much like to return to China, the world's largest mobile phone market, Android, he stressed that Google services will be re entered the Chinese market this year, anyway will come back.

Google Play Chinese Version (for Chinese area) of the interface and the international version of the same price for RMB, display software. However, it is reported that Google Play Chinese version will not and international standards, account information will be stored in a separate server.

Through the above information view, Google Play point the day and await for it to return to china. It is important to note, China version of Google Play in content and overseas version will be different, Google will be in strict accordance with the law China, content filtering, the data will be stored in Chinese.

Note that the Google Play China version and the international version of the account can not be universal, like the apple App Store. Application of Google and Play may not like the international version so rich, some international version of the software, the domestic version will not necessarily.

It is worth mentioning that the Google Play Chinese version in addition to support credit card or debit card payments, the Alipay.com payment is also provided. This will greatly facilitate the domestic users to buy in the Google play application, to enter the Chinese market, grounded some, localization, is very necessary. Moreover, Google left Chinese years, Chinese application market has long been the domestic application store division, Google to succeed in Chinese, still have to spend a lot of thought to bite down.

However, it has also been analyzed, if Google can make good use of Chinese market, its revenue in China more than App Store only needs a year.

In the domestic mobile phone market, according to the US based research firm Kantar released, the share of the smartphone report shows that in the first half of last year, Android in China accounted for three quarters of more than 74%, about 30% of the market, far higher than the IOS of 24.4%. Thus, whether the users current or new increment, the Android system is much higher than that of iOS. The Android user base based on the analysis, the amount of future users Google Play is expected to exceed App Store.

Of course, how these users to money, this is the test of Google.

Apple will amount to money at the user

In 2015, apple China intelligent mobile phone market ranked third, behind HUAWEI and millet. In contrast, Samsung and Lenovo lost market share.

Because of some special reasons, Google in the emerging market, such as India. The Google Play app store downloads are very high in the world, and has been growing, but Google failed to this growth into money.

In contrast, Apple's App Store app store last year sales of more than $20 billion, a new record. Also app store sales still January 2016 1 set the highest single day record, new year's day that day revenues over $144 billion.

In addition, Christmas in 2015 to 2016 during the new year's day, apple paid total sales application and the application of the purchase items more than $1 billion 100 million.

At present, App Store has about 1 million 500 thousand applications available, which enhance the attraction of the lucrative Apple hardware, Apple products help achieve competitive differentiation.

Google Play began to catch up with apple in revenue

We mentioned above, Google Play application downloads is 2 times App Store, but Google has not been able to succeed these massive figures into money.

Google seems to have been aware of this problem, was set to how to effectively increase the revenue Google Play.

Google has said, to provide better personal experience to Google Play users. Google has also promised to continue to enhance the performance of Google Play payment.

Google has made efforts to work, compared with 2014, each Google Play users spend increased by 30%. In the mobile phone installation rate, Google Play rankings, ranked fourth, after Facebook, Facebook Messenger and YouTube.

In the past, Google and telecom vendors, so that users purchase application content through Google Play, they can profit from it. Google is also seeking partners in Europe and asia. In addition, Google also tried to use Google Play products, such as Google Play movies, Google Play music and Google Play books to more countries and regions.

Google hopes all these efforts are better able to help Google Play currency.

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