According to science and technology blog VentureBeat reported that China has a very large mobile gaming market, but due to the lack of Play Google, for the Western developers, it has become a very hard nut to chew. According to the Asian market research firm Partners Niko reported that last year, Chinese users in the travel market reached a record 5 billion 500 million U.S. dollars, but only a small part of the foreign developers into the pocket.
Caused this situation for many reasons, such as cultural differences, but I'm afraid at Android fragmentation of the market is too serious is the most important reason (after leaving Google for 2011, the birth of the 200 to 400 independent Android application market), many foreign developers to see this kind of chaotic scenes, wasn't in the mood to open up the market.
At the fragmentation of the Android Market let from Europe and the United States, developers have to choose and local Chinese distributors. If Google legend returns true, then the official Google play will become developers Savior.
Earlier this month, the reporter interviewed several Chinese hand travel industry veteran in the European casual games conference, they all believe that Google's return to China will have a positive impact on the industry.
Users, developers and publishers to choose from
Game developers RedAtoms vice chairman of the said: "as a developer, we very much hope that Google play back in China, the sooner the better."
In addition to the troubled by application market is fragmented, developers are still faced with another major problem, that is their income more than half have contributed to the various market and publishers.
Now, return to do the best Mobile Games business is also very Google Play for netease. Netease international business executives said: An Zhuozheng is in a very dangerous situation, Netease Play Google is very welcome to return, it will have a positive impact on the future of the publisher and developer."
Why is Play Google so important?
Look at the whole of China's travel market and foreign game almost no influence, the leader of the tribal wars "although have high visibility, but is still ranked in the top ten popular games. In addition to the taste of the domestic players, the game is also a big problem of promotion and testing, and some small game developers even give up the Chinese market.
Netease said: "if the Play Google regression, this situation will be improved, the distribution channels will become less and less, they will gradually reduce the developer's fees." They believe that the future Play Google will become the main position of many foreign developers, so the platform will have a lot of exclusive content, small platform will gradually disappear in the competition. And the ultimate survival of the platform will also reduce the charges, after all, Google only took 30% of the share, and the domestic android market now has to eat the profit developer 60%-70%.
Google's return will bring the growth of mobile advertising revenue, and many game developers have been relying on advertising fees to eat. In addition, Play Google's return will significantly reduce the number of developers worried about piracy issues.
Play Google really have so much power?
Even if Play Google returns to China, it will still face very fierce competition.
The Chinese market has been dominated by a few big platform, and its growth is gradually slowing, Play Google I am afraid it is difficult to get the same market share of the local platform.
As China's largest Internet company, Tencent also have their own app store, with its own QQ and micro channel huge amount of users, Tencent travel business had automatics, application downloads have increased steadily. If the Google Play smooth return, I am afraid it can not get such a high quality micro channel entrance, the leading market is Arabian Nights.
Netease said: "the Chinese market has been quite mature, want to return to the peak, Google also need to make great efforts."
However, even if Play Google can not get ahead in the competition, it can still help China shape the future of hand travel industry. The platform will become a showcase for foreign developers, there will be more and more outstanding works into the country, these works will promote the whole industry from the inside to the outside of the complete change.