WeChat's existence has gone beyond a App. You more than with WeChat chat, you can also use it to read text content, watching videos, do the questionnaire, shopping and payment, buy train tickets, pay water and electricity, with others to send a red envelope and close. There is hardly any single App in the world that has such a high degree of functional integration as WeChat, which has become a platform for the majority of Chinese people.
Research data website Statista display, China's smart phone users in 2016 has reached a total of 53% levels of population. Although it can be seen from this data, China is a smart phone users in the use of WeChat, WeChat's total number of users and his old brother QQ still have a distance between.
According to the latest release of the TencentFiscal year 2015 annual earningsAnd Penguin cool Chi Research Report, although the micro channel (micro wechat) monthly active users reached a staggering 697 million, big brother QQ but still up to 9 million subscribers Yiqijuechen. It can be said that a Chinese people as long as the Internet, he must have a QQ account, and WeChat is not up to this level.
According to earnings, WeChat's monthly active users in the two or three fiscal year 2015, the fourth quarter of the year, respectively, an increase of up to in the year, a total increase of up to four, an increase of up to 40%. Despite the recent three consecutive quarters of growth slowed, but the absolute value of micro credit growth is still very impressive.
Penguin wisdom cool research report shows that the number of friends WeChat users continue to rise:
In participating in the research of micro channel users, the number of friends is lower than the proportion of 50 people decreased from 37.3% in 2014 to 2015 21.3%, the number of friends more than the proportion of 200 people increased from 12.2% in 2014 to 28% in 2015. This means that the user's social relationship is accelerating the transfer to WeChat, and in the past these social relationships are likely to be on the QQ.
Micro letter and commercial, financial and online to offline between services have many binding sites, more than 50% of users have used the micro payments and transfer function, about 70% of the monthly users pay to transfer the amount of more than 100 yuan; more than six percent each time a user open letter to brush circle of friends, love their circle of friends makes in the micro channel advertising circle of friends has become more and more advertising the first choice for the main micro public become important media platform, propaganda caliber, making operators to further increase the number to the public capital investment.
In summary, WeChat users can bring the value of the Tencent is much higher than the QQ user. And if WeChat can continue to maintain a similar user growth in fiscal year 2016, will be less than a year and a half to achieve the amount of QQ users beyond, when WeChat is bound to replace the QQ to become the Tencent's home products.
, of course, micro channel now popularity in smartphone users are already quite high, user quantity to grow also can not completely rely on their own, or to look at mobile phone brands to sell much of the new mobile phone, the development of many new users.
Data and image source: Tencent, Penguin wisdom