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"Fortune": iPhone SE will make apple disappointed

via:纯真网络     time:2016/3/24 15:30:20     readed:1974

Beijing time 24, a new report released research report shows that SE iPhone is likely to not like apple (106.13, -0.59, -0.55%) as they want to be popular. Fortune website reported that Intelligence Research Partners Consumer (CIRP) research report released this week estimated that in the first year of the listing, SE iPhone in the United States is expected to sell 4 million to 6 million. They also add that the possibility of using a larger iPhone user "downgrade" to SE iPhone is almost non-existent.

"The analysis found that Apple's sales in the United States smaller SE iPhone opportunities are very limited." CIRP co founder, partner Levin (Levin Mike) said, now has 81 million users already have iPhone 6, 6 Plus, 6S, Plus 6S, so they downgrade to smaller SE iPhone is almost impossible."

Levin's partner, Lowitz (Lowitz Josh), said that the CIRP survey of 500 Apple consumers, found that most of the current use of iPhone people are interested in a larger screen, rather than the contrary.

"In the current use of the old version of the iPhone 29 million consumers, most people want to change the larger screen of the phone." Lowitz pointed out that our data show that in the past year, apple consumers which 85% to 90% are upgraded to a new, larger models - iPhone 6, 6 Plus, 6S, Plus 6s. Therefore, we estimate that 4 U.S. 29 million inch iPhone users, also 3 million or 4 million people will choose SE iPhone."

《财富》:iPhone《财富》:iPhone SE将令苹果失望

Like SE iPhone is widely not optimistic about the beginning, in Apple products are also rare

Apple on Monday in a special conference launched outside the long rumored iPhone se, the latter design is almost iPhone 5S replica. Although it looks similar, but Apple has stressed that SE iPhone has a better processor and camera.

Perhaps most importantly, the new product is cheaper than the 5S iPhone. 5S iPhone at the beginning of the initial price is $450, while the SE iPhone is $399.

This means that the CIRP data may be in comparison to the two completely different things. One or two years ago, due to the obvious existence of 5S iPhone battery problems, consumers happily turned to a larger screen iPhone 6 or 6S iPhone. Now, relying on the price advantage, Apple's new products are indeed likely to attract more consumers than 5S iPhone.

"Let a person there is little surprising, Apple will iPhone entry price reduced more than 10%, and at the same time new products also copy most iPhone 6S Gouku technology." Forrester Research vice president, chief analyst George Gillett (Frank Gillett) said on Monday that "below $400 is a new price, will attract those who had felt they could only afford to buy the Andrews interest."

He said that Apple's new strategy will allow them to penetrate into a wider user groups.

In fact, the United States is not the only apple care market. The company said in a release on Monday, although SE iPhone this month only in a few cities on sale, but they plan to the end of 5, let it cover more than one hundred countries. They are hoping that SE iPhone will be able to succeed in these countries, especially consumers in emerging market countries that are sensitive to price.

Macquarie analyst Schachter Ben Schachter said in a Monday report wrote: "the target consumer group of iPhone se is mainly two parts. The first part is existing Apple consumers which like traditional 4 inch of. The second part is the first involving foot Apple ecosystem, this as the entry machine."

However, CIRP believes that in the United States, even if it is the first time to buy a cell phone, or to turn apple from Android, SE iPhone is not on the. They explained that last year's data show that only 17% of the iPhone owners had previously used Android phones. Also, the iPhone owner, only 1% is the first purchase.

Levin adds: "we also think that, even those who turn to Android and the initial purchase, choose the proportion of iPhone se I am afraid it is very low."

Recently, a lot of people are giving SE iPhone the opportunity to succeed in throwing cold water, CIRP is only the latest. On Tuesday, some analysts according to their own understanding of market demand to Reuters to tell the new Apple products will be in key markets such as China and India, tumble judgment.

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