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Betting on cross-border electricity provider PayPal curve attack China "money" King hangs in the balance

via:博客园     time:2016/6/6 9:30:17     readed:1329

押宝跨境电商押宝跨境电商 PayPal 曲线进攻中国“钱”景难料

By electronic payment licensing constraints, PayPal payment temporarily unable to conduct business in Chinese mainland. But in addition to China's global markets, PayPal is still the largest online payment tool. EBay and split separately listed parent company less than a year, the online payment company PayPal in China began to turn up the volume.

PayPal side claimed, is now trying to cross-border trade, via B2B2C model, the integration of Chinese and overseas business, and then cut into the C-terminal (end consumer) market. But for now, PayPal absorb the C-terminal user's speed is clearly not so fast.

According to sources close to PayPal's opinion, it can not be limited to electronic payment license payment service launched in China mainland, so PayPal can not & ldquo; & rdquo ;, to do their own take to cut the C-terminal consumers through B2B2C model equivalent of more than around a bend. Asia Pacific vice president of the company when the company is listed Rohan reiterated, & ldquo; PayPal is currently in China is still the main industry of cross-border payments, but also continue to apply for Chinese domestic payment license. & Rdquo;

The question now is, even if the PayPal payment license granted, would like to catch up with Alipay wallet and micro-channel pay in the short term is not easy. Three months ago, Apple Pay and issuing more than 5 billion into China UnionPay marriage is considered to be agitated Chinese payments market wind waves, it seems the effect is not good. Although it is known as safe and convenient, but consumers need to use Apple Pay at least three preconditions: iPhone6 ​​above phone models and binding credit card and contactless payment support POS machine. It has been a part of the C-terminal user isolation from the outside innate.

But the industry view, pay limited scenarios, training main problem is the user's habits Apple Pay encounter. According to public information, national support NFC payment CUP POS machines about 600 million units, accounting for about one-third share of POS machines. Before that, Alipay and online micro-channel payment has carried out a large-scale staking their claims.

According to the data previously disclosed Alipay, National School of Home Economics has more than more than 40,000 supermarkets, stores, convenience stores access Alipay. In the consumer side, both rely on quick drops and then the subsidy war with the Chinese New Year red envelopes war completed the mobile payment market early education. They are well versed in Chinese users like psychological incentives and subsidies, still continue to build through the payment scenarios and sedimentation customers continue to launch promotions activity.

PayPal vice president, general manager of North Asia and Hu Bur opinion, & ldquo; Apple Pay is not itself a wallet, just inside the user's credit card to pay the money & rdquo ;. But it is undeniable, and they Alipay, micro-channel pay, as are so eager to grab the user's mobile wallet.

PayPal needs to continue and expand the B-side to lock users in China at the same time, to attract Chinese sea Amoy user. Kunshan, Li & Fung Ltd., general manager Yang Chaogang interview that he generally by Ali B2B trading platform, but prefer to use PayPal to complete the payment.

It is noteworthy that, although PayPal higher recognition in the global market, the transaction fees are also lower than Alipay about two hundred, but at the C-terminus, PayPal apparently not so popular in China. Often foreign websites sea scouring users direct painting told reporters, in most cases he uses the dual-currency or multi-currency credit card payment can be done directly on foreign Web sites, most of the time PayPal accounts are in deep sleep state. & Ldquo; only when a purchase tickets in Thailand, as the only payment channel was registered PayPal. & Rdquo;

Curve in China by way of the suction end user C, apparently restricted the PayPal imagination and innovation. In order to cater to Americans like installment habits, PayPal in the United States, Britain and other countries also introduced PayPal Credit business.

Although Hu Bur said, for the C-terminus of consumers, PayPal has started to plan to achieve cooperation with the Airbnb or Uber, through referrals try to attract more users. Innovative solutions include RMB cash withdrawal services, PayPal side said, the latest in the third or fourth quarter of this year, the current dollar to RMB cash withdrawal services expand into four major currencies, the euro, sterling and Australian dollar also dollars. Insiders said that to achieve Apple Pay mobile payments through NFC technology into China is full one hundred days, but from the actual market performance, real users do not use Apple Pay more. NFC payments also faced consumer payment habits, pay scenes, intelligent terminals and other aspects of the problem. In China's foreign Pay & ldquo; money & rdquo; King seemed unpredictable.

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