Even now, Apple's any product can arouse people's unlimited imagination, but Apple Watch seems to focus on all the negative news. We should not doubt the quality of Apple Watch, just as Apple's a new attempt, and the iPhone is too compared below expectations of it. In addition, Apple excessive security mechanisms also contributed to this trend. Less from the official "guidance", the printing of the imagination naturally begin to lose control.
Whether Mac, iPhone, iPad, or even just beginning to appear in the horizon of the "service", we can see the details of the sales and revenue situation, but Apple Watch is an exception. In the category, Apple Watch and iPod, is assigned to the "other" inside.
Since Apple Watch from the sale, it has been bad-mouthing the sound without a break. Such as "disappointing", "failed" Such words are often found in various comments the article. Because there is no exact official data, people have through various channels to obtain their own conclusions, and then they compare the success of the iPhone. Some people even come to very hasty conclusions in the article: "Do you know anyone, especially not in contact with the technology industry, and Apple is not connected, nor is anyone geeks, Apple Watch will buy it? anyway, I do not know. "
These authors have responded very typical, summed up as "I do not like it, I would not open, so it failed." In addition, consumers who like traditional watch is the same logic, he claimed to never need a smart watch, either Apple's or other brands. Their rhetoric is very intense, very aggressive, but for the truth and did not find any help.
According to "The Wall Street Journal" estimate, Apple Watch is probably the first year sales between 15 million to 16 million, total revenue of $ 6,000,000,000, compared with more than $ 1.5 billion over the same period Rolex. Some other agencies resulting data are basically similar. In fact, the Swiss watch industry in the whole of last year's time has been under considerable decline in sales.
Of course, with such sales, as well as up to 92 percent satisfaction can not explain Apple Watch great success, or "change the world" and so on. But the core of the problem is that, now say it is too early to give up the Apple Watch.
According to Moore's Law and Apple SOC design level, has a more powerful processor, the new generation of smart watch would come sooner or later. Performance enhancements allow higher resolution Apple Watch and iPhone, to achieve more independent features, especially the call independent - in the consumer wish list, the phone with Apple Watch is the highest ranking.
Similarly, a more powerful processor may also be able to stimulate the enthusiasm of software developers. Apple Watch existing S1 processor can bring fairly good life, but people want is faster, stronger performance, as well as more sensitive applications.
However, this speculation will make people wonder, saying it will become a small Apple Watch the iPhone. Of course, it will certainly become stronger future performance, support more applications, it is only a matter of time. The key is, Apple Watch is not the iPhone.
For example, from the start, Apple has insisted that Apple Watch will bring benefits to the medical field, but also the various actions Cook recently showed that Apple Watch will be a big improvement in this area. Although many people will be treated as fashion accessories, but even Apple Watch is not unusual. Of course, the future Apple will also introduce a variety of different colors of different materials strap, but at the same time it will also have more practical functions and lives. Cook said he wanted us to recall the past, he did not wonder Apple Watch how the day is over, the ambition is quite substantial.
Then the bright future when it will achieve? The problem is not so important. Apple is likely to play a long game it hundreds of times, so any analysis of the short term is very reliable. Perhaps when Apple Watch to bring revenue exceeded 10 billion, we will be able to see more about the details of Apple's ambitious plans. By that time, Apple is likely to also be the Apple Watch from "Other" is removed, and disclose the specific figures.
Clearly, Apple introduced the Apple Watch, far more than in that of its intentions to broaden the product line. Cook by the attitude of the health care industry, we were able to see the tip of the iceberg. So, now that Apple Watch failed, premature.