June 14 morning, WWDC2016 Apple Worldwide Developers Conference in San Francisco - Bill Graham held Municipal Auditorium. Unlike the new conference in spring and autumn, usually on the upgrade of the software system, held every summer the center of gravity of the WWDC conference. Assemblies also followed this practice, the introduction of Apple's four major OS updates.
Overall, the updated Apple, Apple continues to strengthen its own ecosystem continues efforts; but at the same time, but also significantly enhance the degree of integration with third-party software, especially learning from the successful experience of competitors in terms of taking a than ever more open attitude. Siri, Map and iMessage all at once open to third-party applications, such as smart addition iMessage reply, send instant video, background animations and other additional features, can see other successful IM software figure.
Perhaps it is because of these changes, so many domestic audience shouted, "nothing new" and was unwilling to go further and try to understand some of the changes Apple made at the technical level. So we went from another point of view we may be more interested in the conference to dig deep - Chinese elements in the General Assembly.
First introduced in the General Assembly watchOS new process, the emergence of this screen. Maybe Apple is taking into account the time difference factors, specifically to help stay up late to see live video of Chinese audiences refreshing it. Of course, if the speaker can show off a little when her Chinese pronunciation of some standards, it is perfect.
This whole episode is just rich Chinese elements Assembly debut of a warm-up, the real content of the technical content of frequently occurring later in the process.
The process of the General Assembly, the most frequently mentioned Chinese companies / applications, is undoubtedly the "micro-letters" (WeChat), followed by "Didi travel" (DiDi). Thanks to Apple's Siri and Map of the open application and other factors, both to be introduced in these two applications updated several times as an example of the use of appearance.
"Micro-letter" in the course of the General Assembly, is mentioned four times, can be regarded as almost the entire General Assembly is the most frequently mentioned third-party applications; and "Didi travel" twice, though a small, but due to the introduction link its lucid pronunciation (DiDi) and impressive.
Turning pronunciation problems, must be mentioned in the introduction, this updated presentation application Map link is seen as many domestic self-proclaimed "eat goods", our clients artifact "public comment" (DianPing). The familiar application software in the country, to get a close-up presentation plus a separate treatment. Even as far away as the United States is estimated, people can solve the "what to eat" trouble excellent applications, but also favor for me.
The only problem is "DianPing" pronunciation, English introduction to bring the problems that it was almost impossible to understand, so that the "public comment" in the debut discounted. Opinion, the future of domestic enterprises in the product name to time, or to take into account the feelings of foreigners.
And above brand is different, as a market and caused a sensation in the United States of Chinese companies on the NYSE, Alibaba's Alipay opportunity to get an impression, perhaps not too surprising. But, in a public appearance payment platform, the absence Paypal do not know think.
Of course, there are also emerging as a negative, that is repugnant of "harassing phone calls." Beijing is estimated that Apple employees suffer, so the R & D department to Apple headquarters in response to this question.
Finally, there is a plate, is a Chinese brand most concentrated there, but very easy to be ignored by the domestic media and the audience. That is Apple's preparations underway for several years, was launched in 2014 and this year began to force the HomeKit. The sector focus on the smart home is the only system to have worldwide application conditions of smart home platform. About HomeKit, high degree of concern worldwide, and its degree of attention even more than the country has been hot Apple Car. Chinese enterprises with a large multinational public co-occur at very high threshold of this section illustrates the ideological shift part of Chinese enterprises.
We first look at this - Guangzhou R & F. Smart home concept consists of two parts: a "smart" and "Home." "Smart" part of a technical level, the "home" part, of the market level. The list of real estate added, indicating that Apple has truly entered the technology sector HomeKit landing stage. At present, large-scale real estate developers, have been involved in the field of intelligent home, and some have even set up an independent R & D department and has started functioning. R & F cooperation with Apple, Apple is believed to aid mature technology strength, accelerate the pace of development in this area.
Let us take a closer look at enterprise Logo identification on the piece of Keynote. Many of whom are D-Link, Honeywell, PHILIPS, GE such foreign industry giants. But our "Haier" (Haier) and "beautiful" (Midea) also stands convincing them.
After Haier has launched U +, Midea has launched M-Smart smart home platform, both of which are still involved in the development of Apple HomeKit fields visible in Apple HomeKit development prospects in this area has won recognition from the industry.
In addition, "Emmett" The Chinese brands are particularly noticeable. Although strictly speaking, "Emmett" belongs to foreign investment, but as a "Chinese elements", should not be overstated. I believe as an industry leading brand, "Emmett," added, represents an inevitable trend in the domestic large number of small household electrical appliance enterprises to traditional products to intelligent product transformation.
A final presentation is a very characteristic of the company - "Ou Pusuo" (OPSO). This should be on the list of Chinese enterprises youngest, least known companies, but they are also among the most senior of an Apple MFi licensing companies. OPSO Almost from its inception it has been focused on Apple peripheral product development and manufacturing, export-oriented products, but its OPSO U-Station and two brands of some products in the country have sales, a better reputation. We believe the inclusion, rather than long-term cooperation with Apple, Apple familiar with the relevant technical requirements.
The above is an alternative perspective of Apple's WWDC conference on Chinese elements to explore and finishing. Follow-up, we will focus on the conference, but also to do more in-depth presentation more interesting.