According to informed sources close Baidu, Baidu Baidu has officially sold Literature perfect Universal Entertainment Co., Ltd. (formerly perfect world) at a price of 1 billion yuan.
The two sides have completed delivery. Short-term Baidu Baidu literature still occupies two percent of the shares, and continue to provide support for traffic, but the future may be renamed literary Baidu, Baidu of go.
July 2013, Baidu to spend 191.5 million yuan from the hands of a perfect world, buying aspect of Chinese network, with its more cool, 91 panda reading integrate established & ldquo; Baidu Literature & rdquo ;.
November 2014, Baidu literature was formally established, including its & ldquo; CKC Chinese net & rdquo;, & ldquo; 91 panda reading & rdquo;, & ldquo; Baidu Bookstore & rdquo; and other sub-brands, integrate Baidu Post Bar, games, music, videos, 91 wireless Baidu and other system resources, trying to build a complete industrial chain, but slow progress.
Since June last year, there was news that a perfect world is to repurchase Baidu literature, re-do the original network literature and use original IP, hot nowadays and improve the return of A shares listed on the valuation.
Baidu launched in July last year at the & ldquo; & rdquo ;, the carrier plans to divest non-core business, the perfect world is done through the backdoor listing.
Through the deal, Baidu will not only aspect of Chinese network returned a perfect world, but also pack a number of its related products, the transaction price is 191.5 million yuan from three years ago into the present 10 million.