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The D100: the world's most dynamic brand hundred list Google lead Lenovo into the top ten

via:博客园     time:2016/6/24 19:30:50     readed:2369

Interpublic Group (Interpublic Group, IPG) IPG's media holding company Bo UNITA and the University of Pennsylvania Wharton School associate professor, "New York Times" bestseller "crazy pass: make your product, thinking, behavior like a virus invasion" ( Contagious: Why Things Catch On) co-author Jonah Berger, the first release using the New World index's Top & ldquo; vitality hundred global brands list & rdquo; (tHE WORLD & rsquo; S MOST dYNAMIC bRANDS), namely D100 (the D100).

D100 for the first time the new world of indicators to measure the success of the brand. These indicators are: 1 Sensitivity AGILITY:. Brand degree of adaptation to market changes. 2. responsiveness RESPONSIVENESS: Brand listening and responding to consumer demand and the degree of feedback. 3. Innovative INNOVATION: Brand new technologies to create innovative products and services degree. 4. Social SOCIABILITY: Brand broad audience and participation in social media. The first three dimensions (agility, responsiveness and innovation) the data is collected through consumer awareness and the fourth dimension (social) data is through Facebook (Facebook), Twitter (Twitter) and Weibo (Weibo) and other social media data collection.

Top global brands for the vitality hundred, IPG Mediabrands and Berger examined the five markets (including the US, UK, Germany, China and India) more than ten million customers in four global regions. The survey asked questions involving more than 1,200 brands, both global brands, there are specific market brands. Global brand refers to a number of major markets have a greater influence of large multinational companies, such as Coca-Cola, Nike and BMW. Refers to a specific market brand brand only in the single market is small business, such as the UK's Royal Mail (Royal Mail) and India Hajmola.

The D100: vitality hundred global brands list

Ranked brand vitality scores

1. Google (Google) 69.45

2. Amazon (Amazon) 67.56

3. Samsung (Samsung) 66.25

4. Nike (Nike) 65.43

5. Intel (Intel) 63.56

6. NASA (NASA) 63.52

7. BMW (BMW) 63.17

8. Mercedes - Benz (Mercedes-Benz) 62.38

9. Audi (Audi) 62.09

10. Lenovo (Lenovo) 61.61

11. Adidas (adidas) 61.53

12. GoPro 61.00

13. Philips (PHILIPS) 60.84

14. Xbox 60.82

15. Fitbit 60.75

16. Sony (Sony) 60.42

17. Tesla (Tesla Motors) 60.12

18. Netflix (Netflix) 59.94

19. PayPal (PayPal) 59.91

20. BEN & amp; JERRY'S 59.89

21. SpaceX 59.86

22. Apple (Apple) 59.85

23. IBM 59.62

24. ebay 59.56

25. Universal Studios (Universal Studios) 59.42

26. Dove (Dove) 59.33

27. Micro-Letter (WeChat) 59.10

28. Gillette (Gillette) 59.06

29. IKEA (IKEA) 59.05

30. Disney (Disney) 59.02

31. Porsche (Porsche) 59.01

32. Twitter (Twitter) 58.98

33. HBO 58.90

34. Microsoft (Microsoft) 58.84

35. Alibaba (Alibaba) 58.82

36. Dell (Dell) 58.68

37. Visa VISA 58.63

38. Nivea (NIVEA) 58.63

39. Oreo (Oreo) 58.40

40. Spotify 58.31

41. Magnum (Magnum) 58.30

42. Warner Bros. (Warner Brother) 58.26

43. BBC 58.25

44. Toyota (Toyota) 58.21

45. Unilever (Unilever) 58.09

46. ​​McDonald's (McDonald's) 58.08

47. Qualcomm (Qualcomm) 58.07

48. Procter & Gamble (P & amp; G) 57.96

49. Canon (Canon) 57.91

50. Facebook (Facebook) 57.90

51. Airbnb 57.81

52. Subway (Subway) 57.71

53. Emirates (EmiratesAirlines) 57.71

54. Victoria's Secret (VICTORIA'S SECRET) 57.69

55. Siemens (Siemens) 57.62

56. Honda Motor (Honda) 57.60

57. Cisco (Cisco) 57.57

58. Chevrolet (Chevrolet) 57.56

59. L'Oreal (L'Oreal) 57.42

60. Nintendo (Nintendo) 57.32

61. Harley (Harley-Davidson) 57.30

62. Burger King (Burger King) 57.25

63. Lay (Lay & rsquo; s) 57.24

64. Bosch (Bosch) 57.14

65. Coca-Cola (Coca-Cola) 57.04

66. AXE / LYNX 57.02

67. Dema (Under Armour) 56.99

68. Neutrogena (Neutrogena) 56.95

69. LG 56.93

70. Hyundai (Hyundai Motor) 56.91

71. Garnier (Garnier) 56.90

72. Expedia 56.84

73. Colgate-Palmolive (Colgate-Palmolive) 56.84

74. Mini (MINI) 56.75

75. Hewlett-Packard (HP) 56.74

76. Accenture (Accenture) 56.72

77. Kellogg (Kellogg & rsquo; s) 56.65

78. Starbucks (Starbucks) 56.65

79. Airbus (Airbus) 56.64

80. Lego (LEGO) 56.55

81. Red Bull (RedBull) 56.49

82. Uber (UBER) 56.41

83. Nissan (NISSAN) 56.27

84. Olay (Olay) 56.21

85. Vodafone (Vodafone) 56.15

86. herbaceous plant source (Herbal Essences) 55.88

87. Toys R Us (Toys "R" Us) 55.86

88. Haagen-Dazs (Haagen-Dazs) 55.85

89. DIRECTV 55.82

90. Pampers (Pampers) 55.80

91. Dropbox 55.76

92. Ferrari (Ferrari) 55.72

93. Johnson's Baby (Johnson's baby) 55.71

94. Mike Gros (Michael Kors) 55.67

95. GlaxoSmithKline (GSK) 55.63

96. Federal Express (FedEx) 55.61

97. Discovery Communications (Discovery Communications) 55.54

98. Lufthansa (Lufthansa) 55.52

99. MasterCard (MasterCard) 55.50

100. VW (Volkswagen) 55.44

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