Text / Artesyn Technologies Guo Xiaofeng
The afternoon of July 19, 8848 Titanium phone M3 released in Beijing, the price of 9999 yuan, 12,999 yuan fashion version, the peak reached 15,999 yuan Edition. Yes, look at the price to know that this is a position of luxury mobile phones.
Last July, 8848 and released its debut M2,8848 phone claiming selected as the value of expensive titanium frame material, titanium alloys because of its superior texture, high strength, light weight and corrosion resistance, mostly used in deep-sea submarine and aerospace technology.
It is understood, called 8848 the name was derived from the height of Mount Everest, the product from e man e the mobile phone production.
Process, the 8848 official press release noted, M3 uses the Netherlands six months of the first layer of calfskin, precious metal titanium grade Swiss watches, sapphire crystal glass, ceramics and other high-tech usually appear on the senior watch the material, not only greatly improved the product's details texture, making it more in terms of abrasion and scratch resistance reached a level of luxury.
8848 founder Du Ying at the press conference, in mobile phones, 8848 and pioneer explorers hope to play, to do the most to understand the elite phones, do the Chinese high-end mobile phone brand.
According to Du Ying introduced as China's first luxury mobile phone brand, 8848 Titanium phone since last August on the market, the market has sold more than 100,000 units.
Such a luxury phone, natural and ultimately the site of successful people. Well-known entrepreneur Wang Shi, the first in mainland China Rich List Hurun founder, financial writer Wu Xiaobo went to the active site.
At the same time, 8848 Titanium phone also launched a personalized service and customized private user Club & ldquo; & rdquo ;. peak sinks Conference site shows four celebrity customized version:
Wang private custom models, based on Australian crocodile leather wrapped body, black matte titanium frame after sandblasting, embellished with 18K gold screw key, mysterious and noble;
Wu Xiaobo private custom models, the use of bright silver etching titanium frame, combined with light brown calfskin Netherlands, natural texture and soft touch, like the courtly demeanor;
Hoogewerf private custom models, wine red lizard skin fuselage, the entire titanium frame is plated with 18K gold, shining brilliantly gorgeous;
Chinese climbers first person anaerobic Song Yujiang private custom models, the use of titanium parts with a light blue color Jing Crimping calf, and carry engraved its 8848 Titanium phone Everest day.
Beginning last year, the major domestic mobile phone brands began to try to improve product positioning and pricing in order to obtain greater profit margins, but the courage to break the domestic mobile phone price cap, high-end market positioning ten thousand yuan, only 8848 phone. The & ldquo; high & rdquo; lone phone brand can go far, is still unknown, but in China's huge mobile phone market, there are segments of any opportunity.