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iPhone SE did not become the savior of the reasons Apple's mobile phone sales is too expensive?

via:博客园     time:2016/7/28 14:01:08     readed:907

分析师称分析师称 iPhone SE 卖得不好主要原因是价格依然太贵

On Tuesday, Apple released the second quarter earnings, which smartphone sales continue to slump by 15% decline in the first quarter and almost the same. Analysts pointed out that Apple's sales in the second quarter of the new four-inch cell phone iPhone SE, pricing is still too high, can not help Apple's mobile phone sales promotion.

Apple iPhone SE is on sale in the second quarter, so sales data and comparing the growth rate of the first and second quarters, we can see this four-inch mobile phones, such as whether Apple wants, low handset sales decline.

According to the US technology news site AppleInsider reported that the technology market analyst at research firm Canalys Rushabh Doshi pointed out that the end of March released the iPhone SE, and did not give much help to bring Apple itself, which in Chinese high hopes for China and India market, this phone is almost no influence.

The analysts said, iPhone SE reason why not a great success, mainly because the pricing is still too high. Pricing and $ 650 compared to conventional phones, iPhone SE 399 US dollars, setting a record low price of the Apple phone.

However, in India, China and other countries, the $ 399 price is still too high. For example, in India, the most popular consumer smart phones, are priced less than $ 150 (equivalent to 1000 yuan) Android phone. And plus taxes and dealer profits, iPhone SE Indian retail price of nearly $ 600.

Prior studies have shown that, in the Indian market, priced at less than $ 200 cell phone, mobile phone market accounted for about eighty percent.

Therefore, if Apple hopes to use a new mobile phone price segment, seize share in developing countries must make targeted pricing, and that is capable of more than $ 200 Android popular models to compete.

The analyst said that in developing countries, consumers still prefer the quality of local brands, local phone, configuration and price more attractive.

In the past few years, China has emerged a large number of local domestic mobile phone brands, such as Huawei, millet, OPPO so on. Recently, the US Bloomberg also reported that Apple lost in the Chinese market performance good, the price is cheap local phone.

15% decline from the point of view, this four-inch Apple iPhone mobile phone for reduced decline, almost without any help.

But on Tuesday, Apple executives did express themselves, both in developed and developing countries, iPhone SE welcomed by consumers, has sold more than the supply capacity.

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According to research firm Canalys reported that Apple's mobile phone sales in the second quarter despite the crash, but it still keep the global smartphone market, second place.

Huawei rely on sales of 31 million, ranking third in the world. Huawei in China market performed well, and began to expand the international market, but so far, Huawei cell phone has not been established presence in the United States.

Samsung Electronics is still the global smart phone leader, sales of 80 million. Analysts pointed out, and virtual reality helmet Gear VR bundling strategies to stimulate the sales of Samsung mobile phones.

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