IDG, the mobile Internet era, the biggest problem is that Google internal product development disorder, such as a mobile phone just to chat with each other, there are several products in the fighting, the results did not any one product line into the industry.
Recently, Google has taken action to streamline the live video products, announced that it would stop a function Hangouts On Air, the full development of the YouTube Live.
According to CNET and other US media reported that a number of science and technology, Hangouts is Google's web tools hangout and phone chat tool, Google is currently in the most external users chat product. In the past, Hangouts has launched a named & ldquo; On Air & rdquo; a feature that allows celebrities or stars, using this product for large numbers of users live video.
Hangouts On Air was born in 2012, PC Internet era, was used as a tool to chat Hangouts page supplement, Google hopes to enhance the social characteristics of some communities, a few good friends to video chat, extended to more people .
In 2012, the concept of online video broadcast is not yet universal, Google promotion of this product is quite strenuous, US President Barack Obama has also been on the Google platform, over the network quiz.
On Monday, Google announced the cancellation of the video will be live in September 12. Google said that some of the activities scheduled on Hangouts On Air, will be transferred to YouTube live in.
Media analysts pointed out that Google made to measure, and ultimately that the best YouTube Live will be broadcast platform, should be abolished internal other similar products, to focus resources on YouTube Live.
In fact, Hangouts developed earlier belonging to Google social network Google+, but in the social networking market, Google + fail miserably, known as & ldquo; a ghost town & rdquo ;. Today, Google has completely abandoned Google+, and valuable features, split into an independent mobile software, such as Google Photos and mobile chat Hangouts.
Google Hangouts is currently the most important chat. But puzzling is that in 2016 Google's Worldwide Developers Conference, Google again developed two new mobile phone chat tools, robots implanted chat function, and development team in the whole process, no mention Hangouts the sibling products.
The outside world that Google has been caught up in internal product development for their own array, each of the teams lack of coordination, resulting in fragmented small products in the global market, there is a sense of what can not be found.
In the chat market, Facebook's Messenger and WhatsApp, subscribers have more than a billion people, the scale of China's micro-channel is also nearly eight hundred million people. Google Hangouts compared to competitors has been far behind.