To make it easier we chop hand, in March this year, Alibaba announced the establishment of VR Lab (GM Lab), start Buy + plans to lead the future shopping experience.
"Buy +" use of VR technology, consumers can shop in the VR environment, enhanced shopping authenticity, it is considered to subvert the traditional shopping experience.
latest news,Buy + finally came on the line will be tested in September 2016.This has been dubbed the "opportunity" products have shopaholic's dream features: virtual try.
Alibaba's chief marketing officer of the Hong Dong in an interview with foreign media interview, said: "Buy + use of VR and AR technology to enhance user comfort shopping, make shopping more convenient, Alibaba will use these techniques to promote market changes. "
Buy + user test in September in China, the current information about the payment terms are not clear, it should be the use of VR video shopping guide technology into the UI system scenario docking Taobao trading system, the story appears in the product can support the collection, purchase and store a key concern for consumers to bring more fresh experience.