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Sharp To revive trademark white goods business wants to sell Hisense bought

via:博客园     time:2016/9/1 18:00:20     readed:1064


Japanese consumer electronics giant, with a high visibility of the brand. Over the years the business is in trouble, they will tend trademark licensed to overseas companies as an extra income.

According to the Nikkei newspaper reported on Thursday, after the company was acquired by Sharp Foxconn Group, the money is abundant, Foxconn ready to revive Sharp white goods business, Hisense, Sharp plans from foreign companies to re-buy the trademark.

In mid-August, Foxconn Group officially completed a $ 3.5 billion deal to acquire a controlling stake in Sharp, Sharp began the current restructuring of the business, improve efficiency, while also re-evaluate the business Sharp. Foxconn considers it necessary in the overseas market to revive Sharp white goods business.

Sharp had been in many countries from home appliances market exit, if you want to return to these markets, Sharp first to put the past to other companies authorized to buy back the trademark rights.

The first step, Sharp will first and headquartered in Turkey's European electronics company Vestel consultations. September 2014, Sharp and the company signed an agreement authorizing the use of trademarks other Sharp products in household appliances. Today, Sharp you want this deal to re-turn.

In the past, Sharp has also pulled out of the European TV market, and the trademarks licensed to Slovakia UMC company.

2015, Sharp has pulled out of the TV market in North and South America. Chinese home appliance giant Hisense Group, invested $ 23.7 million acquisition of Sharp TV factory in Mexico, and obtained the right to use the trademark in Sharp North and South America, the time period of five years.

Then Hisense in these markets to implement a dual-brand strategy, Sharp has also introduced the use of trademarks or Hisense TV products. Hisense America executives said, the two brands have different connotations, so Hisense will implement differentiated brand marketing strategy.

Nikkei reported that Sharp hopes to buy Hisense trademark. But the prospect of negotiations and the acquisition of the aforementioned trademark overseas companies, is unclear.

When earlier this year, Foxconn and Sharp signed a purchase agreement, Hisense executives have told the media that the United States, Hisense Sharp brand licensing continue to use will not be affected by the acquisition.

Not long ago, in the face of rumors of Sharp may buy the trademark, Hisense said it had not received any official information Sharp, Hisense Sharp should not be considered in violation of the agreement.

It is worth mentioning that, although Sharp said slightly awkward scene took place, but the face of common household appliances market competitiveness missing, the Japanese consumer electronics manufacturers still continue to implement out of the market, foreign authorization from the trademark practices.

Not long ago, China Midea Group spent $ 500 million acquisition of Toshiba's white goods business, while access to the 40-year right to use the trademark. The United States pledged to allow this business to profitability in 2017.

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