From the initial not optimistic to the momentum is now busy, Surface with four years to complete the transformation. The iPad before the tablet, sales have been down 10 consecutive quarters, people sigh.
According to Microsoft's 2017 fiscal first-quarter earnings report released this week, Surface Pro 4 / Book as much as 38% increase in the total contribution revenue of $ 926,000,000.
October 26, today is Microsoft Surface in China officially listed the fourth anniversary of the day. Four years ago (2012) on October 26, Microsoft's first Surface products in the domestic and global synchronization market. Today, the Surface family of products has developed to the fourth generation, including Surface Pro 4 and Surface Book and other products.
23 o'clock tonight, Microsoft will launch a new Surface equipment, is expected to have SurfaceAIO one machine, special mouse and keyboard, Surface Pro 5 / Book2 and other new products.
Microsoft Greater China, vice president, general manager of consumer channel business Zhang Yongli Bowen released today, reviewed the Surface in China four years of history.
The following is the full text of the article:
Autumn is the harvest season, Microsoft is also ushered in today's Surface in China officially listed the fourth anniversary of the day.
Everything seems to Yesterday, four years ago (2012) on October 26, Microsoft's first Surface products in the domestic and global market simultaneously, opened the Surface series of Chinese products chapter. Today, the Surface family of products has developed to the fourth generation, including Surface Pro 4 and Surface Book and other products, for Chinese users with a higher productivity and more choices. Four years, Surface out of every step in China, are inseparable from the loyal user support and love.
Today, on behalf of Microsoft China, I would like to say "Thank you" to every loyal user of Surface in China. Because of your trust, Surface can walk so solidly in every step of China.
In June 2013, I served as JD.com special delivery, the user orders the Surface computer to his hands
On October 26, 2012, the first generation of products in the global launch ceremony, I had the honor to witness the surface of the world's first user's birth. The launch ceremony site, I feel the Chinese users for Surface support and love. Surface Pro officially listed in the country, I also put on the courier's overalls, hand this product to a user's hands. The user received the product, the excitement of the palpable feelings, which made me impressed.
In 2013 November, the second generation of Surface China starting ceremony
November 8, 2013, Surface second generation product launch ceremony was held in Beijing, exciting is that although the day is working day, there are still many consumers come to the scene, online hot pre-sale.
August 2014, Surface Pro 3 enjoy enjoy the trip, the third-generation Surface to China
August 27, 2014, Surface Pro 3 Creative enjoyment, creative cross-border influx of people using Surface to create architectural drawings, creative graffiti, design and even installation art, all works show Surface infinite possibilities.
November 19, 2015, Surface Pro 4 officially listed in China
November 19, 2015, Surface Pro 4 officially listed in the country, as the host and the scene with hundreds of fans witnessed the fourth generation Surface came to China. Fans in the scene of the Surface Pro 4 left a lot of warm messages and wonderful creative graffiti, every encouragement and every piece of the Surface in the performance of the Chinese market, I am more confident.
Since the days of Surface, it is clear that maintaining continuous innovation is critical to the user experience. In the new PC era, users are able to experience better visual enjoyment, more natural interaction and higher productivity on the Surface. To help users achieve productivity and improve work efficiency, our goal is to provide users Bring "more personalized computing" experience.
With the launch of Windows 10 anniversary update, the new feature allows personal information on the Surface to be more comprehensive protection, Surface mobile experience is more perfect. All of the content, data and applications, with the user experience as the center, with the user's mobile and mobile. In addition, whether through voice, touch or stroke, users can easily interact with the Surface, more natural and smooth.
Now, all users can be on the Surface with Microsoft Xiaona schedule travel, set the reminder, with WindowsHello iris recognition through the password to easily unlock the device, use the stylus free to record, writing inspiration. We have also introduced a special version of the Alcantara & reg; for the Surface professional keyboard cover, and a series of fashion accessories, by fashion and female users of all ages.
We are also concerned about the user's feedback, and innovation. Surface Pro 4 in the release at the same time, we brought the Surface Book has a powerful computing power of the device. Consumers who have higher performance requirements, such as picture and video editing, 3D modeling using computers, and designers of schematic drawings, are able to give full play to their creativity.
Surface Pro 4 and Surface Book
With the constant iteration of the product, the feedback from the market is gratifying. On the basis of the previous two generations of products, Microsoft released Surface Pro 3 in 2014 to achieve a breakthrough, consumer feedback is very positive, which has become the turning point of the Surface. Not long ago, we announced the first quarter of fiscal year 2017 earnings, in the popular user's Surface Pro 4 and Surface Book with the help of Surface business revenue compared with the same period last year increased by 38%.
In China, Surface's market performance is more exciting. China has become the world's second largest market. Last year, Surface's business users in China increased by 50%. At the same time, Microsoft Surface is one of the brands and products with the highest satisfaction among Chinese consumers in the same period or the same type of products. More importantly, it is good to see that the major manufacturers are committed to combo product innovation, we work together to bring the PC back to positive growth.
Through four years, Surface and all grow together, more mature, more productive and vitality. We would like to thank all users for their support and support, whether it is to share with friends, family, or experience Surface excellent feedback to the Surface of the inadequacy, are encouraging Surface to move on. Everything we do is to give users the ability to harvest more from every minute and help everyone realize their value at different stages of success. Surface will continue efforts to continue to bring consumers "more personalized computing" experience and more efficient productivity, which is one of Microsoft's future-oriented business focus is Surface has been practicing the core concept.
There is also a message to share with you: 10 o'clock tonight (Beijing time), Microsoft will hold a press conference in New York. In this, I sincerely invite all Microsoft fans concerned about this conference (live page:Https://www.microsoft.com/en-us/octoberevent), Witnessed a new chapter in Windows10.