With immediate effect, Alipay has achieved the purchase of Hangzhou subway, in turn "Internet subway" forward a step forward. Hangzhou subway group together to pay treasure, word of mouth to create "one station a delicious" activities, passengers can directly receive merchant discount coupons along the MTR, enjoy the best discount.
Passengers into the Alipay City Service "section of the purchase of subway tickets, through the activities page directly to receive discount coupons; also in the subway station, in Alipay machine next to the poster on the sweep two-dimensional code, to receive this site business vouchers. To the corresponding discount business meals, pay with Alipay you can enjoy the minimum discount.
It is understood that this event is based on word-of-mouth platform. Word-of-mouth is the word-of-mouth O2O marketing sub-commissioned platform, offline businesses can according to their actual business needs in word-of-mouth platform to promote the task, including sites, food and other institutions and individuals are free to receive promotion tasks, .
In this cooperation with the Hangzhou subway, the home of the sunflower, Jura town, three on the Japanese cuisine, yard restaurants and other 46 well-known restaurant brands to actively participate in which to become the first test of water business.
Alipay revealed that this marketing can not only be used in the MTR, the future can also be a bus, taxi and other scenes. At present, Hangzhou Line 1, Line 2, Line 4, all support Alipay to buy subway tickets, line tickets, the user has developed a good habit of mobile ticketing, which is a strong basis for the activities carried out.