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Get Microsoft's former high-level take over as CEO, Starbucks has enabled what technology services?

via:博客园     time:2016/12/8 9:30:40     readed:1170


Starbucks legendary CEO Howard Schultz has announced that he will be officially April 2017Leaving, Has served in IBM and Microsoft's Kevin Johnson took over.

Kevin Johnson joined Starbucks until 2015, becoming chief operating officer. Previously, he served as a board member to advise CEO Schultz on helping the world's largest chain of coffee shops promote the technology experience. Even though Starbucks had met Johnson in early 2000 because of working with Microsoft, it was not until 2009 that Kevin Johnson was given a Starbucks board because of his company's equity deal.

However, as early as Kevin Johnson began to exert influence, Starbucks has actually invested in technology services for a long time, and experienced these changes:

First, mobile payment

Starbucks actually launched its own mobile payment system in 2009, which can be used to pay for mobile phone App and support the binding of credit cards, in addition to star-sharing card and Taiwan's accompanying card. So far, nearly half of the global market, including Starbucks, has also been the most successful mobile payment platform in the United States, an average of 5 cups of Starbucks, there is 1 cup is purchased through mobile payment.

Starbucks is also the first to support Apple Apple Pay one of the manufacturers.

Second, the Internet of things coffee machine

Starbucks has been in the store since 2008 to start equipped with networking-enabled coffee machine. In 2013, they launched the Clover cloud-linked cloud platform to instantly convey, calculate the taste of beverages, and even track customer preferences. In contrast, probably to 2014,2015, the concept of things before the industry began to flourish, and the first spread to home appliances. At that time the concept of things, in fact, nothing to do with the cloud of large data, at best, just the home appliance from the infrared remote control, through Bluetooth or Wi-Fi to mobile phone App operation only.

In the future, Starbucks also intends to launch Internet of Things oven, combined with coffee and cloud data automatically adjust the temperature and other product parameters, so that different stores the same product can maintain a consistent standard. These machines can even be updated through the OTA to comply with Starbucks intended to launch a new taste, or new.

Third, with Uber, Postmates cooperation

Starbucks originally had a service called Order Ahead, in fact, through the App on the reservation meals, drinks, and then to store access, but later found Starbucks to use this method of ordering customers often late , So App on the addition of a new service: one-button call through the Uber, the customer on time to store. Of course, after pressing the operation or will jump to Uber own App.

Starbucks, in turn, tried to get coffee to customers, so it worked with the US delivery leader, Postmates, to deliver Starbucks exclusively. As with Uber, outbound service can also be used within the App, and through the binding of credit card payments.

In addition to Uber, another car platform Lyft also reached cooperation with Starbucks, but the scope of cooperation is not in the shuttle, but by taking the Lyft, Starbucks store accumulated points. This program aimed at the customer base, is used to buy a cup of coffee and then ride commuters office workers.

Four, Spotify

Starbucks in the past mainly through the CD to play music store, but in the end of 2015, has been changed through the network stream, by Spotify play, but also allows customers to Starbucks App, turn store listing playlist to their own Spotify, the same as the music & ldquo;Take away& Rdquo; If you have comments on the store's music, you can also respond through the App evaluation, for the clerk to improve the content of the future play.

As for the original is Spotify customers, users can also listen to music by the number of hours, the cumulative Starbucks points. In turn, the purchase of Starbucks drinks users can count points, back to convert Spotify Premium qualifications.

Fives,News reading

As early as the digital era, Starbucks has been in the store sales of newspapers, ten years, distribution of millions of copies. By 2015, Starbucks also through the "New York Times" and "The Wall Street Journal" cooperation, comprehensive change in their own App to provide these two newspapers for free, so that App has become like a news reader. Similar to the Spotify approach, if you subscribe to the New York Times directly on the App, you can also earn points at Starbucks and receive free coffee.

6, wireless charging

Starbucks initially started the project in 2014 and is limited to a few stores in San Francisco. Later, the service extended to the United Kingdom, to provide Powermat charging ring and charging gasket, so that even if the phone does not support wireless charging, such as iPhone, you can also charge the first ring through the phone plug the charging hole, and then put into the installation Charging pads on the table, you can enjoy the wireless charging service.


Starbucks chief technology officer (CTO), Gerri Martin-Flickinger, describes a new retail scenario: the future of Starbucks will not be the future of the Starbucks will not be held in the shareholders meeting held in April this year, where the future Starbucks & There will be personnel responsible for checkout, just need to concentrate on the production of beverages. And when the customer came in Starbucks stores, you can go to the cashier self-service ordering, and browse the list of commonly used. At the point of order, the barista can use the instant member data to know the customer's name and taste preferences - even if the customer walked in, is never set foot in the store.

She also pointed out that Starbucks in the world, can create 90 million transactions per week. This information will be enough to make Starbucks more personalized service, and store experience.

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