This is the Sony Corp CEO Hirai Yifu seen in the first reaction of A1E, SONY creative center first studio chief creative director Xinghong Tian Chong (Tako Hirotaka) told the PingWest play goods, when A1E was responsible for the design to the CEO desk, almost no modifications directly through.
A1E design to make it look more like a photo, even like a piece of stone, but unlike with tripod support tv. In order to better emphasize the sense of design, SONY put the LOGO in the bottom left corner of a small area, if you do not pay close attention to, and even can not see it is a SONY tv.
Key words: sex apathy
Take Hirotaka introduced, minimalist design (slice of living) is a SONY TV from 2016 to establish and use design style so far. In some people's eyes, this may represent a low-key luxury, in some people may seem a bit cold.
Key words: dazzle Technology
Will the TV screen be damaged by the speaker? The answer is No. OLED is a flexible material, after opening the speaker, people can feel the touch screen shaking, but the amplitude is very small, not to mention the impact of clear picture. A simple analogy is that many mobile phone panel made of OLED material, have not seen a few people because the mobile phone ringing or listening to the screen again.
In the sound of DEMO demo session, SONY shows the three sound scene, the first two are demonstrating sound displacement, the latter is a demonstration of female live. Because the screen itself is equivalent to a diaphragm, so the sound radiation surface is wider, in high performance transparent enough, backplane with subwoofer in the overall hierarchy, positioning clear stereo sound. It can be said that there is a set of their own audio, you do not have to buy a basic audio tv.
Key words: Pricing
Another problem is the price. In August last year, SONY has just released flagship LCDZ9DLess than half a year on the release of new products and OLED is a flagship. For friends who want to buy a new TV, how to choose? Frequently launched high-end new products, does it mean that SONY TV to give up low-end products?
Hirai Yifu served as CEO of Sony Corp, and reverse the TV business losses for 11 consecutive years predicament, reason is to focus on a highly profitable high-end TV business.
SONY Chinese President Takahashi Yo even said bluntly, not all users only pay attention to price, welcome the consumer to upgrade SONY.
So as long as you can be one of the three kinds of people, the price is not a problem