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QQ AR sky red envelope report card: 5 days to attract 257 million users to participate

via:博客园     time:2017/1/25 15:30:20     readed:3031

QQQQ AR 天降红包成绩单:5 天吸引 2.57 亿用户参与

January 24, lasted five days of the QQ "lbs + ar" red envelope "come to an end. According to Tencent QQ official release data, in the January 20 -24 days QQ & ldquo; LBS + AR heaven red envelope & rdquo; during the event, the number of users up to 257 million users to receive coupons and cash red envelopes reached 2.05 billion times, AR red packets sent to 15.2 million times. Among them, the proportion of users in the 90 to 64%.

Yin Yu, vice president of Tencent, said, QQ & ldquo; LBS + AR heaven red envelope & rdquo; is the second Olympic torch relay after the last Olympic Games, the universal nature of the AR popular again. The QQ red envelopes activities, after further expansion of AR QQ QQ social networking has laid a good foundation. The future, QQ will also try more technology, to provide users with fun, fun experience.

It is reported that, starting from January 20, QQ in the country after another open "LBS + AR Red Packet" activity. And 20 brands of Angelica, Zhao Liying, Huang Xiaoming, Huang Zitao, TFBOYS and so on, as well as royal war (Supercell), King glory, Pepsi, China Eastern Airlines, Ctrip, Watson and many other brands, 369 cities in the country set 425 million red envelopes Entrance, user-friendly grab the red envelope of the region.

It is noteworthy that, QQ in the days after the red envelope still have a big move. According to the relevant person in charge of QQ red envelopes, during the New Year's Eve, but also for the QQ user to prepare a classic "Brush Brush" red envelope.

From 18:00 on January 27 & mdash; 23:45, every half hour there will be a business to users to issue red envelopes. Users only need to enter the QQ message list page, drop-down pendant, you can receive a "brush" a red envelope. "Compared to last year, this year's" Brush Brush "red envelope in the event experience to do the upgrade, and embedded in the egg. "QQ related person in charge.

However, QQ launched during the Spring Festival compared to the official red envelopes, QQ also launched a variety of users between the red packets of play. Earlier, Yin Yu has also said in the media communication, "compared to the Spring Festival red envelopes QQ activities, red envelopes between users is the highlight of each other. & Rdquo;

According to the introduction, this year, red envelopes in the sky red envelope launched in the red envelope between the users of the games are played, but also launched a "face-to-face red envelope" play. Users do not need to create a group or discussion group, you can directly through the "face-to-face red envelope" to generate a two-dimensional code, so friends and family can directly sweep yards to receive. With the arrival of a small holiday the Spring Festival, the line of urban office workers are also home. With the accompanying, QQ face-to-face red envelopes have been in the QQ space, a number of social networking platform for friends and so on.

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