2014, Apple launched the first large screen models --iPhone 6 Plus. Since then, the company has released a new generation of machines will retain the model, it seems that this strategy has achieved good performance. From the consumer intelligence research partner (CIRP) survey shows that as of the end of last year, the U.S. iPhone Plus models accounted for 35% of all iPhone, an increase of the previous year, up by 10 percentage points. It is understood that the number of iPhone users in the United States has 132 million, that is, iPhone 6 Plus, iPhone 6S Plus, iPhone Plus number of users in about 46 million 200 thousand.
CIRP co-founder, partner Mike Levin pointed out that this data eliminates the question of the beginning of the launch of Apple's large screen phone. In addition, due to the higher price of Plus models as well as its growing appeal to consumers, Apple's revenue and profit from it is quite rich.
CIRP report also shows that the iPhone user base by apple in the second half of 2014 and after the launch of the model users, like iPhone 5C market share of nearly 0%, iPhone 5S is less than 10%.
It is worth noting that these models belong to the scope of Apple's technical support, and even older iPhone 5, and its latest system --iOS 10 supports all the models released in 2012 and after. A cell phone after 4 years of listing can still get official technical support may be said to be a legend, it had to admire.