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How much is the Amazon Prime member? Morgan Stanley calculated about 65 million people based on their earnings

via:博客园     time:2017/2/14 12:00:20     readed:1228

亚马逊亚马逊 Prime 会员有多少?大摩根据其财报算出约 6500 万人

Amazon CEO Bezos

BI Chinese station reported on February 14

Amazon has finally announced some of its Prime members related to the financial data, which allows the outside world to further understand its service in the end how popular.

According to Amazon's latest earnings report, Amazon's "retail member services" created about $ 6.4 billion in revenue. This is a new report released by Amazon, including all Amazon member services such as Prime, audio books, e-books and digital video and music services and other income.

Morgan Stanley (Brian Nowak) in a research report released Monday, after a simple calculation, the Amazon Prime service about 65 million members of the service, according to Morgan Stanley (commonly known as "R & D") analyst Brian & middot; people. Amazon has never disclosed the number of Prime members.

Novak's calculation has two assumptions, one is assumed that 90% of Amazon's retail membership service revenue from the Prime service; the second is assumed that the Prime member service price of $ 88 per member, Prime member service in the United States price for each year $ 99, while in Japan and the United Kingdom and other countries the price is relatively cheap, taking into account, Prime member service price of 88 US dollars per member.

亚马逊亚马逊 Prime 会员有多少?大摩根据其财报算出约 6500 万人

Assuming that 90% of Amazon's retail membership service revenue comes from the Prime service, it can be estimated that its Global Prime member has about 65 million people

Prime is one of the most important components of the Amazon business, as Prime members spend more on Amazon's online shopping platform than regular users. Morgan Stanley's latest survey shows that about 40% of the Prime members spend more than $ 1,000 a year on the Amazon platform, compared with only 8% of regular users spending more than $ 1,000 a year on the Amazon platform. The survey also found that Amazon Prime members in the Amazon platform, the total expenditure is about 4.6 times the total cost of ordinary users.

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