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Interview with Lei Jun: millet to do the chip stepped on the Huawei stepped on the pit has been costing over 1 billion

via:博客园     time:2017/2/28 20:30:43     readed:1444

专访雷军:小米做芯片踩了华为踩过的坑已耗资超专访雷军:小米做芯片踩了华为踩过的坑已耗资超 10 亿

Text / Tencent Technology Wang Pan

Millet today officially released the first independent chip surging S1, and released the first equipped with surging S1 chip mobile phone millet 5C.

Lei Jun Tencent technology and other media interview, said that carrying the surging S1 millet 5C mobile phone he has been using 6 months, and do a lot of testing, the current situation and did not appear any big problem.

Lei Jun said, surging S1 positioning in the high-end, is a more pragmatic approach, the reason is not defined as entry-level, because the entry level with millet positioning does not match. "If the chip is divided into flagship, high-end, mid-entry and entry-level, we are the target is the standard high-end." & Rdquo;

Lei Jun said that the current pine is a wholly owned subsidiary of millet millet, long-term millet also welcomed more investment institutions to invest.

专访雷军:小米做芯片踩了华为踩过的坑已耗资超专访雷军:小米做芯片踩了华为踩过的坑已耗资超 10 亿

Shorter than the time for Huawei to do chip time

For the evaluation of the outside world life, Lei Jun said that the reason why the chip to do millet, millet shipments advantage.

If a company from 0 to do a separate chip, to persuade the mobile phone company with the chip is very difficult, because do not know how you do, with your chip is a very adventurous thing. "Lei Jun said that independent chip companies and their own mobile phone manufacturers are at risk. We both do the chip, but also the phone, so there are shipments advantage.

It is reported that millet chip to do now, the rough budget has spent more than 1 billion yuan. Lei Jun said that millet chip to sell at least tens of millions of dollars a year to tie. Sales of 1 million, each chip R & D costs to 1,000 yuan. Selling 10 million pieces, the core cost of each chip to 100 yuan. & Rdquo;

Huawei spent nearly 10 years before the Haixi chip by the outside world recognized, why millet only two years to make the chip? Lei Jun said that Huawei is a chip to do more than a decade ago, that time to do the chip needs of the cycle is doomed to long. But now the basic technology is more mature, we do it soon, called the hair advantage. "For example, China's popular telephone penetration rate is not good, the US telephone penetration rate is high, and in the smart phone era, the popularity of the United States but not as good as China." & Rdquo;

Lei Jun said millet decided to do the chip, it is expected to be at least 3 years to the results, and finally did not expect a good luck, the first time to do the chip on the success, only two years out.

Lei Jun that Huawei's chip is doing very well, Haisi can do today, they walked the road stepped on the pit, they might not step on the millet.

Millet in the process of doing the chip, but also difficult to encounter when difficult. The hardest time there are two points in time: the first is the decision to do this thing, this is a huge torment; the second is out of the decision to put into the time, this is also a difficult decision, because after that Put a huge amount of money, can not use Lei Jun heart very disturbed, he asked the team is not really check the good, and finally only finalized.

Millet independent research and development chips, but does not mean that the future is not using Qualcomm and MediaTek chip. Lei Jun said that millet is currently only a chip to the millet of the whole industry point of view, the future is still the introduction of external technology and self-developed combination of the way.

It is reported that Samsung and Huawei is also using the same way, although there are independent research and development chips, but also with Qualcomm and MediaTek chips.

This year to show & ldquo; muscle & rdquo;

In 2016, millet mobile phone shipments fell sharply, negative coverage overwhelming, which makes Lei Jun feel the pressure, forcing him to show muscle. So, Lei Jun millet annual meeting this year announced the annual revenue target of 100 billion, so that everyone knows the strength of millet.

Lei Jun said that the real challenge of millet is, electricity business model only about 20% of the market, offline channel is still very strong.

To meet the challenges of the channel under the channel, Lei Jun thinking about two ways, the first way is to hold the electricity business on the line, the second way is to use Internet thinking to create efficient retail model, millet to take the latter one. "We tried the millet house last year, the current point of view is very successful, high efficiency, control to close to the cost of electricity providers. 100 yuan of products, we just sell 110, you can tie or make money. I think the new retail has already begun. & Rdquo;

It is reported that millet a few years before the main business, is to promote the supply side of structural reform, and now millet's goal is to explore new retail. Last year millet online strategy has made some success, several stores in the single-store annual sales reached 150 million yuan.

Lei Jun also revealed that millet this year is still exploring three new retail model pilot, this month launched the millet direct supply is one of the pilot model. "Even if the line, we also insist on different. Many people suggest that I sell high prices, do the channel, I think this is not our pursuit, this model down, I think we just like the consumer became enemies. & Rdquo;

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