According to reports, the US Apple has decided to launch later this year, a new iPhone in the use of flexible screen. In addition, the company has ordered sufficient spare parts to achieve mass production.
Last year in November, there are foreign media reports, Apple has been studying similar to Samsung Electronics used OLED display, and asked suppliers to provide prototype products.
Familiar with Apple production plan sources said the company decided to continue to promote the technology, the technology can make the manufacturer had previously failed to achieve the way to bend the screen. Apple will be released this year, the use of an OLED display iPhone.
Apple spokesman declined to comment on the report.
Equipped with OLED display makes Apple iPhone presents a new look, which will help enhance the iPhone sales. Apple's recent major design change appeared on the iPhone 6. The iPhone 6, which used the larger display for the first time, boosted product sales and made the company's profit hit a new high.
Apple launched in September last year, iPhone 7 in appearance and iPhone 6 similar, so the sales in the Chinese market decline. Analysts said that the appearance of the product is different from the previous generation to attract Chinese consumers to buy iPhone, because it can play a role in highlighting the identity.
Apple is usually updated every year on its iPhone, and this year coincides with the first iPhone launched the tenth anniversary of the occasion.
Outside the OLED display for the tenth anniversary of the iPhone is full of expectations, which makes Apple's share price last month reached a record high. BMO Capital Markets expects the price of the new phone is expected to reach around $ 1,000, which makes Apple's next fiscal year iPhone's average price from the previous 666 US dollars raised to 684 US dollars.
Up to now, all the iPhone are using LCD display, which is the mobile phone and television industry has long been pursuing the standard. According to sources, Apple plans to release three new iPhones this year, two of which use the traditional LCD display, while the third is the use of OLED display.
The source also said that Apple's new iPhone will have other updates, such as the introduction of USB-C interface. In addition, the new iPhone will abolish the physical & ldquo; Home & rdquo; key. These updates will make the iPhone have the functionality already applied on other smartphones.
In 2014, Samsung Electronics introduced the first smartphone with a surface OLED display. The initial stage, Samsung Electronics is bound to become Apple OLED display provider. Although there is a competitive relationship between the two, but the current Samsung Electronics is the only market to provide a sufficient number of OLED display manufacturers. Samsung Electronics declined to comment.
Samsung Electronics is scheduled to release its latest Galaxy smartphone later in March, and these products also use a curved screen. In the global smart phone shipments, Samsung Electronics and Apple's recent performance is evenly matched.
LG Display and Japan Display are the major producers of LCD displays, both of which are preparing for mass production of OLEDs, but still can not meet Apple's needs. LG Display spokesman declined to comment. Japan Display spokesman said the company's large-scale production of OLED to 2018 years.
Apple and Samsung Electronics are faced with the problem: they are difficult to develop new features to promote consumers to buy new machines, it is difficult to make their products and Chinese parity mobile phone differences.
Sony smart phone business leader Hiroki Totoki recently said in an interview, smart phone manufacturers are difficult to make their new products differentiated, both compared with competitors, or with their past products.
However, for the OLED display is the way to solve this problem, Hiroki Totoki expressed doubts, at least he is now so think. Hiroki Totoki pointed out that the current version of the OLED display than the standard LCD display more energy, higher cost, and Sony's latest use of LCD display smart phone to ensure that the best display level. (Compiled / li)