HTC Vive China President Wang Congqing
March 27, 2017, HTC today held the 2017 Vive Eco-Conference (VEC2017), VR industry leaders to share, discuss the latest industry insight and development trends.
In this conference, HTC Vive China President Wang Congqing said: 2016 for Vive and the VR industry is very important year, today's important announcement for the 2017 opened a good start. Mainstream entertainment industry began to embrace the VR, which will make VR awareness and acceptance quickly reached a new height. The entire VR industry are looking for new sources of revenue and distribution channels, today's many further enhance the Vive in the realization of sustainable development in the ecological circle of the important role. & Rdquo;
Continue to strengthen the developer support, to create the world's leading VR innovation
During the conference, HTC and Shenzhen Municipal People's Government jointly announced the establishment of a world-class Virtual Reality Research Institute (IVRI & rdquo;), the two sides will work together in the virtual reality related equipment, technology, industry applications, Large data and other areas to achieve a breakthrough, and promote the transformation and upgrading of related industries, so that Shenzhen has become one of the world's R & D and application centers; at the same time to the Institute as the core, in Shenzhen to build a virtuous circle of development VR industry ecosystem. HTC Chairman and Chief Executive Officer Ms. Wang Xuehong will serve as President of IVRI, VR pioneer Dr. Tom Furness and many other industry experts and scholars will also cooperate with IVRI to support its future development.
The participation of developers is an important part of the growing Vive ecosystem. The winners of the VIVEPORT (TM) China Content Contest are also announced today. Winning developers will receive $ 100,000 in cash prizes. Developers will also receive A set of consumer versions of HTC Vive. All selected apps, games and tools will be expected to visit the Viveport app store shortly afterwards. For specific winners please visit https://blog.vive.com/cn/2017/03/27/vda-china inquiries. The future, Vive will continue to NVIDIA NVIDIA and Epic Games and other upstream partners work closely with the use of GPU and development engine and other underlying technologies to support developers to enhance the VR experience.
As one of the key strategies for the construction of the Vive ecosystem, the Vive X Accelerator plans to announce the second batch of shortlisted companies on the VEC2017. More than 30 new companies from eight countries around the world are selected and will jointly develop the global VR and AR ecosystem with the support of the program. The detailed list will be announced later. At the same time, Viveport M and six VR glasses box manufacturers signed a cooperation agreement, will be before the end of the Viveport M to bring more than 10 million potential mobile VR users. For the VR consumers, the most exciting news is that Viveport is about to launch a new monthly subscription service, the service consumers can 29.99 yuan / month ultra-low prices in the Viveport application store subscription 5 VR applications, and will enjoy First month free preferential policies.
Creating a sustainable revenue model for VR developers is also an important part of the Vive strategy. Vive VR advertising and the release of the Viveport SDK will enable brands to reach consumers with brand new ad models and allow developers to use in-app payment mode And diversify customer service to achieve profitability. Interested developers can find more information about the service at the following link: https://developer.viveport.com/.
Focus on the three main areas of development: entertainment, education and enterprise applications
In order to better promote the VR's public awareness, the meeting announced HTC and Warner Brothers reached a global strategic cooperation to jointly promote the highly anticipated theater giant "players on the 1st", the film will be the whole "virtual reality" The popularity of the concept has a profound impact. "Player One" by the famous director Steven Spielberg (Steven Spielberg) directed by the theater and home entertainment channels, Vive will be all of its VR content production and online and offline promotional activities of the exclusive VR partners The
To continue to promote the growth of the VR entertainment industry, Vive and China's largest home appliance retailer Gome signed a cooperation agreement. In the agreement, Vive will be the United States as the VR's primary technical partner, for the first batch of 100 VR cinema to provide support.
At the same time, VIVEPAPER and Qingdao Publishing Group signed a strategic cooperation agreement, the two sides will jointly build "VR reading and innovation education platform" and will be settled in the next few years the major cities in the key schools. The platform will Qingdao publishing houses and industry partners content and channel resources can be fully mobile, and to schools, libraries and Xinhua Bookstore distribution VR education content and services. VR technology and platform, including Vivepaper, will be an important way to achieve content and service.
In order to better serve the diverse needs of entertainment, business and education markets, Vive offers Vive GE (Group Edition) commercial multi-person suit for the Chinese market, including 10 sets of Vive BE commercial HMD and 2 locators (Lighthouse), pricing For 49999 yuan, today Vive official website began to accept the purchase application. This all-in-one solution is ideal for the use of multiplayer scenes such as theaters, recreational venues and schools, bringing Vive's top experience to business owners at a lower price to reach more end users.
Do you want to do low-end market?
VR current sales are not high, and its higher price has a direct relationship between the current set of HTC vive price of about 6888 yuan, so there is a voice directed at HTC: "Why not cut into the chain of low-end market, by This brings a wide range of user groups? & Rdquo;
In this regard, Wang Congqing said, now Vive's brand represents the world's best VR experience, if you do a very cheap product, the brand may be a kind of injury.
However, Wang Congqing also put forward another attempt to cut into the low-end market: the current cheap mobile VR lack of content, and Vive ecosystem developers are likely to be related to these markets, which for mobile VR, is also a Good thing.