This week, Magic Leap has once again become the focus of attention.Industry insiders reported that, Magic Leap acquired a Fuzzycube & ensp software company founded by former Apple employees. It is reported that the acquisition is actually completed in the first quarter of 2016, but until now was exposed.
Fuzzycube is a small game company based in Dallas, Texas. It is noteworthy that, Fuzzycube was founded by former Apple employees who participated in the development of the iPhone and ipad casual games "BoomTown!" And "Chemo Calc" during Apple's tenure, and his founder also participated in the "Halo War" and "Empire Time 3 "and other game development work. And Magic Leap's chief creative officer Graeme Devine had previously worked at Apple.
The acquisition is also the Magic Leap's chief creative officer Graeme Devine and FuzzyCube team first contact. At present, the specific price of the acquisition has not been disclosed, but Fuzzycube company employees less than ten people, the purchase price may be relatively low.
Magic Leap, which has been valued at $ 4.5 billion, believes that it is necessary to successfully launch the MR content that has been expected to be highly anticipated in the MR (Mixed Reality) product.
Magic Leap is the only player in the field of MR, Another player is the benchmark for the MR industry & mdash; & mdash; Hololens. Magic Leap has been widely sought after by capital and public opinion, but so far has not launched any product. Is the development of a special headset display, the final product may be made into a pair of ordinary glasses, when you wear this device, it does not prevent you from observing the world, its hardware will be a set of optical system Built into a translucent glasses, and then through it to the image directly onto your retina.
Magic Leap product one of the patent map
It is reported that, Magic Leap will be the end of this year before the sale of some matching headphones, the price between 1000 to 2,000 US dollars. Magic Leap that continue to work hard to improve the hardware is on the one hand, consumers wear glasses also need some shake the heart of the content. So Magic Leap recently in the MR content to tighten the layout, which is Magic Leap acquisition Fuzzycube team important reason.
In addition to this acquisition, Magic Leap has also considered the acquisition of critically acclaimed animation studio Moonbot, Moonbot studio works "Maurice & middot; Mr. Mottel's fantasy flight book" ralph lauren pas cher, won the 2012 Oscar best Animated short film award, works "The Numberlys & rdquo; again won the 2014 Oscar short film award, the same year, Moonbot also received two Emmy Award.
But the acquisition did not eventually reach, but Magic Leap hired Moonbot about 12 employees, to help ML's creative department to produce virtual reality and enhance the reality of the content, and ultimately the formation of mixed reality effect.
This article comes from:Www.businessinsider.com