According to foreign media forecasts, in the next few weeks, Facebook's total users (that is, monthly active users) will break through 2 billion people, once again to create the same time, according to foreign media, A historical record of the Internet. However, this "old" ralph lauren pas cher, the social networking site, also faced with lack of worries.
According to the British Daily Telegraph website, this week announced earnings, the outside world for Facebook one of the most concerned about the indicators, is its business data, especially the flagship product Facebook platform user size.
According to media estimates, as of the end of April, Facebook monthly active users have reached 1.9 billion people, in a few weeks will break through 2 billion people.
Tencent Technology noted that the daily telegraph website and even produced a Facebook total user counting tool, as of now, the total user has increased to 1.95 billion people.
The size of the population of 2 billion people will create a record of the history of the Internet, in fact, in the world, users with more than 2 billion people are few, including Procter & Gamble, Unilever and so on.
Facebook's social network model has been obsolete, according to the regular growth rate should slow down, but in the past few quarters, Facebook online advertising and other high-income growth, still surprised analysts.
For the first quarter of this year, analysts expect Facebook's total revenue may grow by 45%. Analyst polls show that Wednesday's earnings, Facebook's total revenue will reach 7.8 billion US dollars, while profits will achieve 3.3 billion US dollars, profits increased by 72%.
Although the growth rate is still high, but many analysts believe that Facebook's growth momentum is disappearing. According to an analyst at Royal Bank of Canada Capital Markets, Facebook's monthly growth rate will be 14% in the first quarter, down from 17% in the past, as the subscriber base is growing and growth will decline.
In the year, Facebook is a monopoly advantage of the PC social networking platform, and now Facebook once again developed into a mobile social giant, in addition to Facebook flagship platform, Facebook also has three star products, respectively, more than one billion users Mobile chat tool Messenger and WhatsApp, as well as popular mobile phone photo sharing tool Instagram.
Messenger and WhatsApp two products, respectively, in the world 50 and 100 countries and regions, become the leading chat tool. Facebook is gradually superimposed business model, so that they contribute to the parent company income.
Facebook now has a product aging, especially the many parents of the generation of grandparents to join, so many young people fled to Facebook, to go to the Snapchat, Instagram these young people exclusive social tools The
In the face of product aging, Facebook is also doing some improvements, such as in the past two years, Facebook to accelerate the expansion of the field of online video, Facebook is and YouTube comparable video playback platform, the company also launched a live video , Video, sports events and other services, and other Facebook is also ready to enter the original field, buy some film and television drama copyright.
Facebook to increase the size of the user is another means to improve the Internet conditions in developing countries. In fact, this is Facebook and another product aging company Google's common strategy, the two companies are research and development through satellite, unmanned aerial vehicles, helicopters, high-altitude balloons, etc., so that developing countries in remote areas of the population Internet.
In addition, Facebook and some mobile operators to cooperate, so that smart phone users to lower rates or free access to Facebook clients and other public service.
For Facebook, the aging of the main platform has been expected. But Zuckerberg has been prepared in advance of three mobile social services, which he also Facebook on the PC Internet access to a huge success of the open platform model, also moved to Messenger, ready to attract more third parties, providing rich features , But also learn from the successful experience of China WeChat.
Recently, Facebook's social products because of copying Snapchat's innovative features, sparked controversy and criticism. But it also shows that in order to continuously increase the user, Facebook is willing to brave the risk of being ridiculed by the outside world, media reports also show that some of the Facebook product development team to encourage internal publicity and learn from competitors.