In the past, the online video site there are two different business models: YouTube as the representative of the free website to amateur video-based, and Netflix-based professional film and television content, membership-based.
However, the boundaries of the two business models will be weakened. According to the latest news from foreign media, the world's largest video site YouTube will learn Netflix model, invested heavily in the production of film and television drama.
From the birth date, YouTube mainly rely on the original video of users, these videos are widely used, triggering massive clicks, but there is a fatal weakness: the production quality is too low, and Hollywood production of film and television drama and television columns are not above a level.
In addition, users around the world can upload a variety of videos to YouTube, YouTube can not be timely review and filtering the content. Not long ago, many well-known European and American companies publicly announced the boycott of YouTube's video ads, because their ads appear in the extremist video, not only damage their own image, in addition to the extreme organization to provide funding (uploaders can get advertising Divided into).
For a variety of reasons, YouTube began to reflect the business model of Internet users amateur video. According to Bloomberg News, YouTube decided to follow Netflix, a large investment in film and television content.
A source said that next year, YouTube will invest in more than 40 original film and television project, spent a total of hundreds of millions of dollars of funds. In addition, YouTube is also invited some celebrity celebrities to participate in original content projects in order to get advertisers favor.
It is reported that for the original film and television works, YouTube will not launch a fee membership model, but still free broadcast, by video advertising profit.
YouTube executives responsible for the original content of the media confirmed that these original content will be broadcast on a global scale, so need to find a charismatic star or production talent.
After the global advertisers boycott video ad events, YouTube began to pay attention to the review of video content and quality, it is learned that the company has implemented a new policy, broadcast less than a certain number of video or channel, will not be able to insert ads, naturally can not Get the ad share. The purpose of this policy is to encourage video producers to improve quality.
In the past years, YouTube has trained some video red people, who focus on specific areas and topics, continue to provide video content. However, from the production quality, these videos are far from traditional TV and compared to too many red video, but a person in front of the camera in full flight, the production cost is too low to lead to difficult to improve the quality.
In recent years, mobile video video popular, YouTube appeared a lot of mobile video, although sometimes able to spread the major events in time, but shooting rough mobile video further led to YouTube's video quality decline.
At the same time, Netflix, Amazon, Hulu and other video competitors, aimed at the development of professional video path, invested heavily in the production of film and television drama, "Solitaire", including the classic works of good reputation, also for Netflix, And so won the Emmy and Oscar Award. These video sites in the content level, and the traditional TV has been comparable, and Netflix and Amazon film, has also entered the cinema line to play.
Obviously, YouTube has realized that the traditional Internet users amateur video development model, has been adjusted, or YouTube may fall into a poor video base camp, although the amount of play, but the reputation of the advertisers group has continued to decline The
It is worth mentioning that, Netflix's great success has been integrated Internet video industry had a significant impact. Facebook used to take the main YouTube video model, but Zuckerberg also adjusted the strategy, ready to enter the production of film and television drama, has recently begun to recruit industry professionals.
Apple has also confirmed into the original film and television, but its size is limited, Apple will not launch a professional video and video services, mainly in the Apple music client, launched some music and art related film and television works to encourage more consumers Become a member of Apple Music.