Recode Chinese station reported on June 6th
Apple on Monday at the Global Developers Conference (WWDC) said that the company's streaming media music service Apple Music paid subscribers total has reached 27 million. The number of users more than last year in December of 20 million, it is far more than a year ago, 13 million.
Apple Music released only two years. For Apple, this growth rate is called a decent growth rate. At the end of last month there was news that, in order to further promote Apple Music, so that more Apple users to become the subscription service users, Apple Apple Music launched the first file for the original video program "Carpool Carla show" will be officially launched on August 8. Apple in July last year, the acquisition of this program of copyright, ready to fight it into a mobile phone for Apple mobile music program.
Apple is involved in the original content of the reasons, is to compete with the mainstream rival music media Spotify to compete, which currently has more than 50 million subscribers worldwide. The monthly price for the Apple Music service is $ 10. Apple has launched a small number of musicians in the Apple Music service documentary, but never provided original TV programs and movies and other content.
But Apple does not intend to completely let Apple Music and Spotify differentiated. At Monday's Global Developers Conference, Apple launched a new version of Apple Music, which includes a list of artists and songs with friends, and can check the friends in listening to what songs function. Spotify has already launched a similar feature.
In order to allow more users to become Apple Music paid users, Apple to the new users with a free period of 3 months, after the expiration of different fees charged according to the country. After the trial period, Apple Music in China personal version of the price of 10 yuan per month, the family sharing program (which can be shared 6) 15 yuan per month. The service charges US $ 9.99 per month for the US market and $ 14.99 for the family account.
Apple last month in Australia, Spain, Switzerland, the three countries to cancel the free trial period of 3 months, respectively, to charge 0.99 Australian dollars, 0.99 euros, 0.99 Swiss francs. It is reported that this symbolic fee is to comply with the laws and regulations of these countries.