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SHARP has not begun a battle for Hisense's campaign to stop the brand

via:博客园     time:2017/6/23 16:40:24     readed:1222

SHARP's lawsuit with Hisense has not ended, and Hisense has confirmed time finance that SHARP's lawsuit against Hisense in the California court is still under way. About 5 years, less than 2 years, SHARP in June 9th in the U.S. District Court in New York, the California High Court sued Hisense, by selling low price and low quality products by SHARP, SHARP requires early recovery in North America's right to use the brand, and claims $100 million.

In 2015, Hisense invested $23 million 700 thousand to acquire all of the equity and assets of SHARP's plant in Mexico and to acquire the brand rights of SHARP TV in North america. According to the agreement between the two parties, SHARP authorized Hisense to use SHARP brand in the United States to sell TV sets to 2020.

In the United States on June 9th SHARP Hisense filed a lawsuit in June 16th after the media reported that SHARP has withdrawn the Hisense on the right to use the brand suit to this week, the latest news sources close to SHARP, SHARP just dropped in New York filed the lawsuit, and lawsuit will concentrate resources in California.

The financial times this to the Hisense confirmation, for

Note that SHARP wanted America brand authorization determination is firm, so the two sides end is unlikely.


In April 2016, Hon Hai Group announced a $3 billion 500 million acquisition of SHARP's 66% stake, and access to SHARP's global brand control. At this time, SHARP not only withdrew from the color TV business in Europe and North America, but also gradually became marginalized in the Chinese market. With Foxconn's capital injection, its performance began to improve.

The results, as of fiscal year 2016 March 31, 2017, SHARP achieved an operating profit of 62 billion 400 million yen, the market research agency data also show that the first quarter of this year, SHARP TV volume year-on-year growth of 42.6%, is expected to return to tens of millions of shipments target.

With the new owner of the SHARP, SHARP is no longer the original business difficulties, loss of more than SHARP, the new brand bears the task of reviving the brand.

Terry Gou chose to put his right-hand man, Dai Zhengwu, in charge of SHARP's operations. In December 2016, Dai Zhengwu took back SHARP's use of the brand in Europe by buying the UMC company, which had acquired the license, with 85 million euros. But when SHARP found the Hisense group in China, it was not so easy to take back brand control.

It is reported that in 2016 October, Wu visited is wearing Hisense, hope

Senior appliance observers Liu Buchen told the financial times that SHARP could not give up on the back control of North america,

At present, Hisense factory in Mexico in 2018 plans to reach 4 million units in North America production capacity, market share among the top three; over SHARP, in the brand, channel, marketing, Hisense have done a lot of investment. And in 2017, Terry Gou raised the shipment target of SHARP, from the original 10 million units rose to 14 million units, more than last year's Hisense shipments of 13 million 300 thousand units. In the North American market, the revival of SHARP and the rising Hisense are completely opposed, competitors, brand rights dispute has long been inevitable.

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