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Hungry, held the first Chinese restaurant takeaway conference, consumer diversification trend is obvious

via:博客园     time:2017/6/30 22:37:42     readed:1791


San June 30th news, the Chinese culinary Association joint delivery platform hungry, held in Beijing, the 2017 inaugural Chinese restaurant takeaway conference, convened catering practitioners, cutting-edge catering entrepreneurs together to think about the future trend of the industry,

Pengxie President Jiang Junxian drying out several sets of data at the meeting: 2016, Chinese takeaway market trading volume and the number of users increased by 33% and 22.5% respectively, the rapid development; it is expected that in 2018, Chinese takeaway users will reach 345 million people, nearly half of the total number of Internet users. This shows that takeaway has undoubtedly become an important part of the catering industry, this is the industry has never happened for thousands of years big change. Under the new situation, to promote the line operation of the catering industry and the online service of Internet dining, it is necessary to set up a cooperation bridge between the takeaway platform and catering enterprises, which is the significance of this conference.

Hungry, COO Kang Jia put forward at the meeting, in order to focus and open, continuous service catering industry, is hungry, the commitment of the vast number of merchants, but also hungry historical task?. Over the past 9 years, hungry for NAPOS to open up businesses and users, establish regional promotion model, definition and landing time distribution concept, the catering industry line under the liberation of productive forces, the digital process of the catering industry pushed to a new level. With the establishment of the takeaway as a third regular dining mode, a new trend has taken place in the take out market, which has promoted the integration of the two major industries, catering to restaurants and retailing, and has been strengthening both standardization and craftsmanship. In this wave, hungry, we should continue to stimulate native innovation, help millions of businesses share the bonus era.

At present, hungry has reached a cooperation with the first McDonald's Restaurant brands, Pizza Hut delivery and Zhou Heiya. McDonald's senior vice president of COO Lin Huirong, has been accepted as a food takeaway customer daily consumption habits, in recent years the delivery market growth is very strong, in order to meet the delivery of new formats, in recent years, McDonald's marketing products are hungry and close cooperation, actively seeking innovation. For example, this year, the two sides jointly planned 61 hungry single order to send small yellow people activities, focusing on young groups, both sides of the platform are brought a large number of passenger flow, strengthening the brand image and influence of both sides.

Pizza Hut delivery from May 2015 on-line hungry, is a platform for old partners. Pizza Hut delivery general manager Kuai Jun said, thanks to the hungry brand in the daily operation, promotion, marketing activities on the cooperation of two years, the brand transactions are hungry in the month has maintained rapid growth, has. It has become an important growth point of the group. In December of last year, Pizza Hut delivery with hungry launch

Gold founder Deng Chao believes that as a large dinner the whole category of enterprises, the walk is one of the biggest beneficiaries of the recent wave of takeout, takeaway contributed nearly 40% turnover to walk, the daily turnover of nearly 800 thousand. In addition, Deng Chao also suggested that although the gross profit margin of the takeaway business is not high, but the turnover rate is extremely high, so the return on investment is very high, is a profitable business. Takeaway created a new restaurant consumption scene, but also to the catering business management, financial model put forward new requirements, he believes that the takeaway financial model with the traditional dining, there is a big difference, but rather similar to retail.

Hungry, then released a large data insight into China takeaway consumption, perspective takeaway market demand diversification, quality of service and other important trends. Data show that in 2016, hungry, supper and afternoon tea trading volume has achieved more than 3 times growth, the growth rate is higher than lunch, consumption diversification trend is obvious. Consumer quality, hungry, the overall unit price continued to maintain more than 20% jump range, the user spending power improved significantly, high-quality merchants will become an important force in the future takeaway market.

In order to regulate the delivery order of the industry, and promote the sound development of the industry, the general assembly also held a corporate social responsibility initiative ceremony, jointly called for the participating parties: takeaway industry shoulder jointly pay attention to food safety, to meet user demand for services, improve staff working environment, leading the industry to the healthy development of responsibility.

The meeting, Kang Jia also described hungry innovation in food security, such as independent research and development for food safety supervision personnel use the services APP, the fast food restaurant cruise sampling inspection, hungry APP on food safety issues a key claim function, have become the new standard food industry food safety.

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