BI Chinese station reported on July 11
The industry is widely forecast that Apple will launch a redesigned iPhone this fall, the screen almost to occupy the entire panel of the phone.
If you want to catch up with the trend this fall, then you may now start to save money.
Last weekend, the fruit powder began to seriously discuss the next generation of iPhone price problems, some people even guess some high-end models of the iPhone 8 price will reach 1,500 US dollars (about 10,204 yuan).
At present, the iPhone 7 entry-level models starting at $ 649 (about 4415 yuan).
The speculation about the price of the next generation of iPhone is made by Apple blogger John Gruber. He had predicted that the first piece of the Dutch version of the Apple version of the price of $ 9999 or more, when this product is launched, it is indeed the price so much.
Gruber has just published a similar article on the price of the iPhone, his own view is: "$ 1,500 starting price may be too high, I think the starting price may be around $ 1,200 (64GB flash memory), the highest The price of the model will be $ 1,300 to $ 1,400 (256GB flash).
Gruber's prediction sounds very reasonable. Although he has a close relationship with Apple's senior vice president of global marketing Phil Schiller, he says he has not heard any information about the price of the iPhone 8.
In fact, Gruber is not the first person to think that the iPhone starting price will continue to rise, Fast Company and Credit Suisse analysts in a report made a similar guess.
Gruber believes that when Apple launches a new iPhone, it must be able to produce tens of millions of iPhones, which means that Apple sometimes can not like a competitor as a one-time launch too many different models.
Sometimes, some components are difficult to achieve tens of millions of pieces of production, it will drag the new mobile phone delivery plan.
If Apple to launch a more expensive price of the iPhone, the price increase will be to a certain extent, inhibit demand, so Apple will take a greater risk, it also has the opportunity to add a new generation of iPhone features and difficult to mass production s component.
So, with its OLED screen is not enough to launch a new generation of iPhone's overall release opportunities, Apple may launch a price of more than 1,000 US dollars to enhance the model to help the company to maintain its profit margins between 30% to 40% Such models may be called & quot; Pro & quot; version & quot; version & quot; Edition & quot; version & quot;
Grupp wrote: "In my opinion, the next generation iPhone with OLED screen means that its quarterly output will not exceed 40 million. If that is the case, it means that its price should be more expensive. This is not because it is not in the moral point of view, but because of the principle of supply and demand. When the supply is tight and the demand rises, the price will rise, which will ease the pressure on demand.
In addition, at the product level, Apple's R & D, a new generation of iPhone, is testing a set of improved security systems that allow users to use face recognition to unlock mobile phones, pay for authentication and open security applications, according to Bloomberg News. Anonymous people also revealed that Apple also scanned the eye while testing the eye, thereby enhancing the system.
Bloomberg reported that the key point of face recognition technology is the speed and accuracy of the sensor. According to the announcement, Apple's current sensor can scan to identify the user's face, and in hundreds of milliseconds (1 second = 1000 milliseconds) to unlock the phone.
In the domestic mobile phone can face recognition unlock today, iPhone must have its own core competitiveness. Apple is currently said to be able to do is, the phone does not need to close to the human face, even if the phone flat on the desktop, you can successfully identify. But this feature is still in the testing phase, it may not be able to show up a new generation of equipment. But its original intention is to use face recognition to replace the fingerprint recognition, because the former than the latter to obtain more data, so the safety factor is relatively higher.
Apple launched in 2013 iPhone 5S began using fingerprint recognition Touch ID, but initially can only be used to unlock the phone until 2014 began to support payment verification.
Apple is not the first company to use different forms of biometric technology. Samsung has used the iris scan recognition technology on the latest Galaxy S8, which can be unlocked and verified for mobile phones. But Samsung's technology is not perfect, Galaxy S8 on the iris scanner can be cheated by the human eye, which can not make the security of the phone is fully protected.
This year coincided with the tenth anniversary of the birth of the first generation of iPhone, and iPhone sales accounted for Apple's all product sales of two-thirds, Apple has become the core product. So the upcoming listing of the iPhone8 in the fall undoubtedly has an important representative significance.
Bloomberg reported that the iPhone8 samples under test, in addition to face recognition technology, will also use a more sophisticated built-in chip to facilitate the implementation of artificial intelligence tasks, and can display a higher frame rate of the screen. The AI chip is called "Apple Neural Engine" (Apple Neural Engine), through the implementation of image recognition and input recommendations and other tasks, to extend the battery life of mobile phones. This is testing the new screen is Apple's latest iPad used in a display.
Bloomberg reported in April that the iPhone 8 in the mobile phone design, there will be glass sets, steel edge, and in the smaller body inside embedded in a larger display. A new generation of iPhone will be installed in the front and back edge of the glass side, in front of the glass side of the middle of the stainless steel frame.
Previously the message also showed that the new 3D sensor was being tested on the OLED screen with higher clarity and saturation. IPhone 8 series of three mobile phones will be used faster, more efficient processor, the production accuracy of 10 nanometer level.
Earlier there are news that Apple is to enhance the reality (AR) force. It is not clear whether its 3D scanner will support AR function, or only for facial and eye recognition, for security certification. Apple now open AR technology focused on the iPhone developers to build the software platform ARKit.
Apple this year may not only release a model of the iPhone, because it will not let themselves into a high risk state. The current rumors are mainly from KGI analyst Guo Ming, he believes that in addition to iPhone 8, the Apple this fall will also launch two relatively low price, redesigned iPhone.
The two phones look more like the iPhone 7 and 7 Plus, and their prices will be the same as the latter, closer to $ 700 instead of $ 1,000. Guo Ming said that these two iPhone will be equipped with liquid crystal display.
But the OLED screen iPhone 8 is the most concerned about the fruit powder and most want to buy a new model. So, if you want the first time to buy an OLED screen iPhone 8, then you should now start saving money. Apple is usually held in September each year a new conference, released the latest iPhone.