According to foreign media reports, electricity business giant Amazon's third Prime member day event ended, it hit a victory this year, creating a number of new records.
Amazon announced Wednesday morning that sales of Prime members exceeded the sum of sales of Black Friday and Network Monday, and this year's sales increased by more than 60% from the same period last year.
Amazon said that the most popular merchandise for Prime members this year was Echo Dot, which sold tens of millions of units during the 30-hour membership day, more than 50 percent over the same period last year.
Amazon shares rose $ 9 in early trading Wednesday, breaking the $ 1,000 mark.
Amazon said that this year's Prime membership is the Amazon equipment in the United States and the world's highest sales of a promotional event, the promotional activities for the Echo, Fire Tablet PC and Kindle equipment to bring a record sales.
Last year, Prime Member Day was the highest sales day in the history of Amazon, and this year's membership was refreshed. In 2016, Prime member sales increased by more than 60% over the same period the previous year, the number of orders in the United States also increased by more than 50%.
On the morning of the morning, Amazon said after a few days of Prime member day activities, CNBC said that in this year's Prime member day activities, consumers in the global range of shopping reached a record level & rdquo ;. At that time, Amazon did not provide detailed information on the amount of record purchases. It does not make it clear that this record refers to the number of shoppers, or other indicators such as sales or sales.
At 9 hours before the Prime member, Amazon released another data. It said that this year's Prime member day event will become the largest in the history of Amazon's global shopping activities & rdquo ;. Amazon said that as of 3:30 US Eastern time (Beijing time at 12:30 on July 12), third-party vendors in the Amazon platform for global sales of goods over the same period last year increased by 50% or more.
In the United States, Prime members have to complete more than 6,000 transactions per minute, selling products including Nintendo Switch game, a variety of headphones and golf clubs and so on.
Amazon also said that Amazon's Echo is the best-selling commodity in the US market as of 4 am EST (Tuesday afternoon at 16:00 GMT). Prime member days, Echo in the US market price of only 89.99 US dollars, only half of the usual price. Other bestselling products include Amazon Echo Dot, 23andMe DNA Test and Amazon's Fire 7 Tablet PC.
Later that day, Amazon confirmed that it had sold more than twice the number of Echos sold in the United States during the Prime Members Day event, which was more than twice the same period last year. On a global scale, Echo's sales during this year's membership were more than three times the same period last year.
To enjoy discounts, consumers must become Amazon Prime members. The price of this service is $ 99 per year, or $ 10.99 per month. This service includes a lot of benefits, such as free two-day service, Prime Video, Prime Music and so on.
July 15, 2015, Amazon in order to celebrate the 20th anniversary of the company set up the first Prime member day activities. It turns out that Prime Member Day is a successful model that has been a great success in promoting sales and attracting new members. Amazon held the Prime member day event again on July 12, 2016 and succeeded again.
This year, Amazon announced July 11 as the Prime member day, but for the Prime members, the promotion has long since the start, and Prime members of the activities of the time limit from 24 hours to 30 hours. Amazon as before, every 5 minutes to launch some new discount merchandise. This event covers 13 countries, which makes Prime members look more like a global promotional activities.
Discounted none other products include Amazon's own electronic products such as Echo and Kindle. Amazon has also made a big discount for its own brand of groceries and clothing.
Amazon's acquisition of full-food supermarkets is still in progress, more and more online shoppers began to buy supermarket goods and daily necessities on the Amazon website. During the last two years of Prime Membership, Amazon did not offer a high discount for these items.
"Maya Mikhailov, co-founder of GPShopper, said to CNBC that" the highest discount merchandise during the day event was the Amazon's own product, such as the Audible, Kindle and even the Prime member, It's not a secret. & Rdquo;
Mika Hailowo pointed out that, however, taking into account this year, Amazon will use Prime Members to sell its latest groceries to customers and the total number of Prime members has reached tens of millions of people, the traditional grocery retailers during the event should be "very worried" The
Early signs suggest that Amazon's Prime Day event this year will create another glory. In a survey of 1,200 US consumers, 58% of respondents said they would buy discounted merchandise during the Prime Member Day. In contrast, only 34% of respondents last year had the same idea.
According to Internet Retailer, American shoppers spend $ 560 million on the Amazon platform in their 30-hour event, an increase of 20% over the estimated shopper spending over the same period last year. Internet Retailer also noted that shoppers around the world spent $ 2.18 billion on Prime member days.
Amazon shares closed up 1.8% on Monday, up 4.5% from a week ago. Some analysts estimate that Amazon shares will rise. On the day of Prime members, Amazon shares fell slightly, down about 0.25%, to close at $ 994.13.