BI Chinese station reported on August 10
BusinessInsider was informed that Facebook will launch its redesigned video label on Thursday to begin its entry into the original television program.
According to people familiar with the matter, this new label is named "Watch & rdquo; it will show a series of programs scheduled for August 28." Approximately 40 programs from publishing partners and content studios will be included in the first batch of programs.
Facebook official on Wednesday afternoon published a tweet and a blog article, officially confirmed the matter. But the company did not specify the release date, only said "soon" and will be released.
Facebook said in his blog, the company will launch a named "watch & rdquo; original television program platform, so that users more easily chase drama." It added: "We are pleased to see creators and publishers use programs to connect with fans and communities. & Rdquo;
Facebook said in a blog post that Watch is to showcase a series of themes or stories as a theme video, and users can create a watch list to watch their favorite TV shows.
Facebook will be classified in different ways to watch the video classification, such as "the most popular video" and "friends are watching the video" and so on.
Facebook says users can also see comments from other viewers while watching the show, and are able to interact with friends who are watching the same show.
The company hopes to provide a variety of video programs through Watch, including the program host real-time answer user questions real-time live program and the American Major League Baseball such live event. Facebook also hopes to attract more traditional programs, just as people on cable or radio and television to see those programs the same.
Facebook initially wanted to launch a redesigned video tag earlier this year, but with the addition of more partners, the release date of the new video tag has been postponed many times. The official release date on August 28 may also be postponed, but the content partners have been told that their show will debut that day.
Facebook representatives have not commented on this.
According to Facebook's practice, Watch label on Thursday after the official release, only a small part of the user will immediately see the new Watch label, the company plans in the next few weeks to open the service to everyone.
Facebook is willing to pay millions of dollars to buy more premium, longer longer program exclusive copyright, is said to be relatively cheap, shorter duration of the program price between $ 5,000 to $ 20,000. These short-term long-term programs on the Watch label after the exclusive appearance, you can show in other places outside of Facebook.
The company sees high-quality, scripted video as an important feature for users, especially younger generation users. Now, the younger generation is flocking to Facebook's rival Snapchat. Facebook also hopes to watch from the traditional TV program to take away part of the advertising revenue.
Facebook representatives declined to discuss the details of the Watch platform advertising business.