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Netease music a large number of songs suddenly off the shelf why did not renew Tencent copyright?

via:博客园     time:2017/8/13 15:00:56     readed:889

Two years later, Netease and Tencent's music copyright war again ignited the flames. Two years ago in October 2015, Tencent WeChat off the Netease cloud music, allowing users to share music to WeChat, announced QQ music and Netease cloud music two companies agreed on the copyright issues. Netease to pay the "price" ralph lauren pas cher, the price of "ralph lauren pas cher," the price of "ralph lauren pas cher," and from the hand of a large number of exclusive copyright QQ music hands to buy 1.5 million songs music distribution rights, the two sides reached a copyright delegation.

Blink of an eye two years in the past, since August, some users complained that Netease cloud music on some of the Hong Kong and Taiwan songs suddenly been off the shelves, the reasons for the show off "because the partners request, the resources temporarily unable to use & rdquo ;.

Netease cloud music platform, Joey Yung and other singer songs were different degrees underground frame.

The NetEase said Tencent did not agree with the copyright licensing negotiations, and Tencent counterattack Netease platform that there are infringing content.

See also & ldquo; routines & rdquo ;. This music copyright dispute is what is a bureau?

Tencent denied because of competition is not authorized to NetEase

Wei Lan, swimming children, Joey Yung, Hins Cheung and other Chinese singers and BIGBANG, IU and other Korean singer songs have been different degrees of the next frame.

"We were forced to shelve some of the songs recently, and when the user asked why the songs were grayed out, we were even more anxious. "Netease cloud music on August 10 made a statement that the offline song library accounted for Netease cloud music music library about 1%.

Netease will also point to Tencent: "We are doing our best, and Tencent music copyright delegation to negotiate." Very guilty, we have not contributed to the transfer of copyright. & Rdquo;

Netease cloud music has recently been off the shelf brokerage firms are mainly concentrated in the Hong Kong Emperor Entertainment Group, South Korea YG, LOEN and other entertainment companies, and these music copyright by Tencent music exclusive operation.

But NetEase did not reply to the next frame of the song is all Tencent copyright content.

Informed sources told surging news, NetEase and Tencent's copyright transfer agreement expires this year, NetEase had hoped to renew, but ultimately did not negotiate.

August 12, in the Tencent Music Entertainment Group to surrender news response, admitted to suspend and Netease cloud music part of the transfer of cooperation, but denied that because of QQ music and NetEase cloud music competition has no renewal of the transfer agreement, and Because there are many violations of Netease cloud music.

Tencent music has been licensed by the Tencent music exclusive, including Wu Yifan paid album "6", including the song, Tencent has filed a lawsuit to the Shenzhen court, ordered the defendant to immediately stop playing, to download the record involved in recording products, Joint compensation for economic losses, and issued a statement to the plaintiff to publicly apologize.

Surging journalists in the Shenzhen court online litigation service platform to query, the case has been August 8, 2017 filing, is currently being heard.

Tencent music, said the two sides are also continue to negotiate to promote cooperation, but need to clear the piracy and bear the relevant legal responsibility.

At the same time, Tencent musicians stressed that most of the current QQ music exclusive copyright music, including Sony Music, Warner Music and Universal Music, the world's three major music group content has been delegated to Netease cloud music.

Digital music copyright pattern changed

Back to BAT, Tencent music, Ali music, Baidu music to buy a lot of exclusive music copyright. Tencent music has now gathered Universal Music, Warner Music, Sony Music, the world's three major record companies song and recording copyright, in addition to master the YG, LOEN, CUBE and other Korean company's music copyright. Ali music has a rolling stone, I believe, Asia and a number of Chinese exclusive copyright. In addition to Taiji, sea butterfly, boulder, sub-god and other own copyright library, but also with the modern sky, The Orchard, etc. reached a cooperation.

Tencent music to take these music copyright spent a lot of blood. Such as industry rumors, in order to obtain the exclusive authorization of Universal Music, Tencent music paid 350 million US dollars plus part of the shares, but this statement did not receive Tencent official confirmation. In the YG cooperation, can be traced back to May 2016, Tencent and micro-era technology will be strategic investment to YG Entertainment 85 million US dollars, respectively, to obtain its 4.5% and 8.2% of the controlling stake in YG third, The fourth largest shareholder.

Netease cloud music also shelves YG music.

But NetEase founder and CEO Ding Lei on the music copyright of the market "do not agree. In April 26th held 2017 China Network Copyright Protection Conference, Ding Lei proposed, exclusive copyright and even replace the product innovation and user experience, has become the industry's main competitive barriers. "Ding Lei criticized the industry to enter the giant to drive up the exclusive royalties, lose money earned crying cycle. Copyright monopoly and strong capital can solve short-term problems, but can not solve long-term problems. & Rdquo;

With these good at making music products with different tone, Netease cloud music is more good at doing the product, "lap" and a large number of loyal music lovers, also on the platform was born a lot of God comments. But at the copyright level, NetEase did not like the opponent to throw money to take exclusive copyright, music library from the Taihe music transfer authorization library and Tencent music entertainment group transfer license library.

Two years ago, in the industry, Netease is more strategic defense. NetEase can expand their own genuine music library, Tencent can also be authorized to distribute the sale of the business, so that only lost some of the Tencent "exclusive" but it can be turned into a blood role.

But two years in the past, the online music market has undergone enormous changes.

July 2016, Tencent announced the acquisition of marine music, its cool dog music, cool music, rainbow music and other music assets income Tencent capsule. After the merger, Tencent accounted for more than half of the online music market share. External estimates, Tencent Music Entertainment Group valuation of about 8 billion to 10 billion US dollars. Tencent president Liu Chi-ping said, Tencent Music Group no listing timetable, but admitted that the possibility.

With the growth of Tencent music, and now Netease to find this peer to obtain copyright delegation, in the asking price is easy to be passive. And placed in front of Tencent Music Group, there are practical problems, such as how to recover pre-copyright huge investment.

Netease 2016 earnings report shows that in 2016, mainly due to Netease cloud music copyright transfer fee sharing, information, an increase of more than 30.7 million yuan, reaching 266 million yuan.

Netease said NetEase cloud music in April this year announced a round of 750 million yuan financing, there is ample money, has also been actively buying music copyright.

Netease cloud music CEO Zhu Yi said before that, copyright does not mean that the monopoly, it should be a better distribution system. At the same time will establish a music upstream and downstream solutions, strengthen the one-stop music service system, through the line + online product use scene. & Rdquo;

Ding Lei made two suggestions. First, under the supervision of government departments, the music industry can build a national digital music large data platform, jointly launched a single license, press the load billing model. Second, the network download music should support cross-platform use.

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