If there is a company that can always change the world inadvertently, perhaps in many people's mind is the first to emerge is the apple. In fact, whether it is Apple's loyal fans, or those critics, people are always guessing what Apple's next plan is. We have also seen that the Cook era Apple is indeed developing a broader area, although Apple in recent years has also introduced a number of new products, including Apple Watch, Airpods, or in the second half of this year, the upcoming new iPhone 8 , Homepod, iMac Pro, but it seems that they did not reach the year when the iPhone or iPad turned out when the grand, then, Apple's next "Big Thing" will be what?
AR Smart glasses
AR-based smart glasses may become Apple's next "Big Thing", even Bernstein Securities (Bernstein Securities) Tim • Sark Naji (Toni Sacconaghi) also believe that.
If you look back at Apple's history, especially after Steve Jobs has returned in the late 1990s, many things have something in common. The first is the relentless pursuit of minimalist aesthetics, which is brought by the cooperation of Steve Jobs and Ivy. The second is patience, yes, we all know that Apple will not rush into the new market.
The launch of the iPod is the most powerful proof of this fact. Apple waited patiently until the other company's music player was popular enough. Apple analyzed the reasons for the success and failure of these players. Then, after it found the Toshiba storage module, the first iPod so came to our front.
Kubidino's last "Big Thing" - iPad is also true. Apple has been waiting and analyzing the pros and cons of portable personal computers at the time, the introduction of the iPad, with smooth features and easy to use interface to win the favor of the world. This little thing immediately pop up - some fans even claimed that it would beat the iPhone.
And now? Apple's next "Big Thing" may be smart glasses. If Apple Watch and all other smart watches can give us the inspiration, that is, wear the equipment market does have the potential, but only for independent gadgets. If you look carefully at the smart glasses market, you will find that Apple has been able to become a late entry "disrupt" the pace of other markets.
Tim Sacconaghi of Bernstein has a similar belief, especially for Tim Cook's special enthusiasm for VR. In view of Cook is difficult to express in public out of certain things enthusiasm, which in itself is a big signal. Coupled with the past few years, Cook more than once stressed the Apple for the VR-related acquisitions, which further support this view.
On the contrary, it is clear that most of the current products are still prototype or beta, these products from the real business there are many years. We also believe that this persistent fragmentation state provides a potential opportunity for Apple. Considering that it is still in the initial stage of AR, from a technical point of view, Apple does not seem to lag behind any competitor: ARKit and AR other areas of the same solution as the ability.
AR of these developments in the iPhone 8 will not get mature. On the contrary, according to Sark Naji, AR technology will mature in the next 3-4 years, when it will be able to integrate into a separate product, with a wider applicability. Of course, now on the iPhone into the AR technology will help Apple in the application and content made significant progress, then, this market segment will be smart glasses development and utilization, resulting in a more mature experience.