Since the launch of the first iPhone in 2007, many of my friends have been using the iPhone, and the iPhone has replaced the Nokia mobile phone or other features mobile phone status. However, some friends often with another Android phone to fill some gaps. However, as time goes by, a problem arises, and no meaningful gaps can be filled. Of course, there are many Android features in iOS nowhere to be found, but they are not really useful for many friends. So, so that in the future to carry two different system phone friends will be less and less?
Give us an example that everyone might have encountered. A friend is tired of his iPhone, so then he will spend hours to understand all the other great choices. He will be in-depth understanding of all the features provided by Android, as well as all the possibilities of customization. He finally chose an Android brand flagship phone, he likes this phone, but perhaps soon, he turned to use the iPhone.
There may be many reasons, such as we really used to iPhone, and perhaps we will feel that Android is not so good, maybe ...
Although there are no missing features in iOS, some of the typical features that users have to switch to Android can get, but the same, you will also find some features and features in Apple devices that are not found anywhere else of.
Apple and Google's strategy is very different. Apple makes money by selling hardware, so the company wants you to continue buying Apple's hardware. Google makes money by collecting data and selling ads, so as long as you use Google apps and services, what kind of phone you use is not important. Because of this, since the first time since Google launched Android, Google has been free to smart phone manufacturers to provide Android system.
Obviously, Apple will never give up iOS. The company does provide an advertising platform for the iOS platform, but mainly helps developers to implement the application. Apple's money from advertising is just a fraction of the billions of dollars it gets from iPhone sales. In order to ensure that users continue to buy more iPhone, Apple provides some services and features, these features can not be found in other places.
In iOS 11, users may be more dependent on Apple's ecosystem. In iOS 11, Apple will be a lot of the existing features to bring some new elements, such as iMessage, Apple will make them become more prominent.
And Apple's new iOS 11 system will get other exclusive features, which will make Apple's ecosystem more difficult to let go. One example is Apple Pay, Apple in iOS 11 for it to bring a new p2p payment mechanism. Why do you want to use PayPal or Venmo when you are using Apple Pay in a chat application you already use? Switch to Android? This is no longer a choice. Moreover, iOS 11 also brings impressive ARKit and some very impressive social features.
These new features and services only to lock the user to the iOS system, the tip of the iceberg, Apple's system is more perfect, as long as this is the case, iOS system users will be more reluctant to jump to the Android operating system.