Apple iPhone 8 series chips, Apple Watch Series 3 and Apple TV 4K have been officially listed yesterday. Judging from the current situation, the market demand for iPhone 8 does not seem very exuberant, more people choose to hold the currency, waiting for iPhone X. However, on the supply chain repeatedly came iPhone X production problems encountered news, perhaps next month after the iPhone X listing, in the holiday season, we will see iPhone 8 sales appear new peak.
Although iPhone 8, as in previous years, listed in September, but for it, this is destined to be a different day of listing. Update the bigger iPhone X to wait until the end of October began to accept reservations, November before listing.
In fact, when Apple's new machine came on the market yesterday, the Big Apple stores were no longer as they were, and there were long queues waiting to buy new ones. And there are many factors, one of which is online shopping experience is better, more people directly online booking purchase. Another reason is that many people do not want to buy iPhone 8, but rather die like iPhone X.
Yesterday, when iPhone8 listed, Cook is still the same as in previous years, appeared in the apple flagship store, to celebrate the iPhone 8 listing. He said in an interview, "iPhone 8" good supply, and the market demand for new machines also make him excited (that is, market demand). However, Reuters said that iPhone 8 market demand downturn, affecting the U.S. stock market. Currently in Apple's official online store, part of the iPhone 8 and iPhone 8 Plus models expected delivery time in 1-3 days.
In the past years, many early consumers of new iPhone chose to wait for iPhone X this year. But how will those people react when the iPhone X goes on sale next month and sees its expected delivery time? IPhone may still choose to buy 8, when the sales of this series of products may be another small peak.
KGI securities analyst Guo Mingji said earlier this month, Apple's fourth quarter shipments of iPhone X may be only 200-400 million, and now the goods have to wait until the first quarter of fiscal year 2018 to Apple shipments. As the holiday season draws near, many consumers plan to buy a new iPhone, or give a new iPhone as a gift. There are so many people panic buying iPhone X, can supply only a little part, I want to buy iPhone X consumers may have to wait until 2018 to get a new machine, in this case, the iPhone 8 series may become their choice.
Of course, there is a possibility that, consumers feel the hands of the iPhone also battles a year, they want to wait until after next September at iPhone X after Apple will launch what products, then decide whether to change the new machine, in this case, iPhone 8 sales will no longer appear small peak. This also means that Apple will not be able to achieve their fourth quarter iPhone shipments and revenue forecasts.
In fact, most of the purchase of iPhone consumers and operators have contracts, so they are more willing to update every year, especially the update costs are not very high. Therefore, the final choice of iPhone 8 consumers should also be in the minority.
How would you choose? If iPhone X won't be available until next year, and now buy iPhone 8, you'll be able to use the new machine in less than a month. How would you choose? Or is this year you will not update iPhone, unshakable, wait and see after a year Apple will launch a new machine what and then make a decision?