Based on artificial technology voice assistant and smart speakers, become the hottest technology field. In the face of Google, Amazon, Apple, Microsoft and other products of competition, South Korea's Samsung Electronics also entered the voice assistant market, launched Bixby. However, according to foreign media reports, Samsung this product suffered a large number of users and the media negative feedback, Samsung was forced to reorganize the R & D executives, hoping to improve the market competitiveness of Bixby.
The current voice assistant, has formed a clear two major groups, including Google Assistant and Amazon Alexa technology comparable, "the level of IQ" and the third party coverage ahead of Microsoft, Apple, Samsung and other enterprises, formed Leading group.
According to the Financial Times reported on October 13, Samsung Electronics voice assistant Bixby after the launch of too many negative feedback, the company has adjusted the R & D management staff, ready to quickly upgrade its technical level.
In the field of voice assistant, Samsung Electronics is almost the industry's last layout of the giant, Samsung acquired a US company to obtain the relevant technology, and to Bixby brand launch. In this spring's listed S8 flagship mobile phone, Bixby has been implanted and as a selling point.
According to reports, Samsung Electronics failed to follow the promise in time to deploy voice assistants in the flagship phone, and at present, although its mobile phone design industry certainly, but Bixby has been dissatisfied with the consumer, the outside world that its function is too limited.
Lee Seung-woo, an analyst at Yujin Securities Investment Corp. in Korea, said Bixby did not meet market and consumer expectations, and when Bixby was launched, Samsung's mobile phone users had high hopes, but now it seems that Bixby has not achieved the desired results.
In addition to the introduction of time again and again bounced, Bixby's functional design also makes consumers feel puzzled, Google Assistant, Amazon Alexa and other assistant user interface is quite simple, the user through the voice to obtain complex functions, and Samsung Electronics will Bixby The function is divided into different modules, launched in batches, increasing the difficulty of user learning.
On Thursday, Samsung's position shows that the company has realized that the field of voice assistant behind, the relevant person said: "Bixby is still in the development stage, we are working in a number of areas to make it better use." & rdquo;
One aspect of Samsung's adjustment is the reorganization of personnel. It is reported that Samsung Electronics has been transferred from the United States Silicon Valley responsible for innovation and research and development of the person in charge of Eui-suk Chung, he will move with the mobile electronics mobile research and development person in charge of Injong Rhee launched, responsible for artificial intelligence and Bixby product development.
Samsung Electronics said, Eui-suk Chung's appointment is to strengthen Bixby's research and development efforts. While Injong Rhee's responsibilities include Bixby, including mobile payments, health and other software and services.
South Korea KB Securities analyst Kim Dong-won said that the personnel adjustment can be seen as Samsung Electronics in the field of artificial intelligence research and development further force, the past Samsung in the mobile operating system suffered a failure, it now appears that the company has learned a lesson The
Samsung Electronics is the world's largest consumer electronics company, in addition to a wealth of electronic and electrical products, Samsung also has a memory chip, display panels and other large parts business. But these business areas are in the hardware category, software and services is a major weakness of Samsung Electronics.
With the technology industry research and development boom, Samsung Electronics also said it will be in the artificial intelligence, automatic driving, smart home and other fields into the field of resources, but many analysts for Samsung has excellent software talent, and thus in these areas to obtain the advantages of doubt.
Shin Jin-woo, a scholar at the Korean science and technology industry, said the market is generally considered Samsung Electronics in the software field is weak, but in the recruitment of talent and artificial intelligence investment, Samsung Electronics action is still some conservative.
In the field of electronic hardware, Samsung can use a large line of business advantages and fast execution, the rapid introduction of competitive products on the market, to seize market share. But in software, especially artificial intelligence, manufacturers need to make long-term investment, access to technology accumulation, training and development of personnel, and this is precisely the Samsung's weaknesses.
In the field of artificial intelligence, machine learning, voice recognition and other areas, Samsung lack of accumulation, the end of the acquisition of the US voice assistant company Viv, Bixby completely rely on the company's technology. It is reported that Viv's founder has developed the use of Apple Siri (Siri was later Apple's acquisition).
In the S8 and other mobile phone conference, Samsung Electronics for Bixby carried out "over-marketing", but the final launch of the product is worthy of the name, exacerbated consumer disappointment enthusiasm.
In addition to Samsung, Microsoft Cortana, Apple Siri is also far behind Google and Amazon two. Apple's history of artificial intelligence R & D investment, so Siri has been criticized by consumers for a long time, but today still can not significantly enhance Siri's IQ. External agency evaluation shows that Siri's dialogue comprehension ability, the accuracy of the answer is still significantly behind.