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Excavation from the earnings to see: iPhone 8 really sell miserable?

via:威锋网     time:2017/11/5 1:01:14     readed:632

We all know that Apple released three new machines this year - iPhone 8, iPhone 8 Plus and iPhone X. If iPhone X is the absolute protagonist, no one will have any questions. So the iPhone 8 and iPhone 8 Plus status, then a bit embarrassed.

People do not like the iPhone 8/8 Plus because it is too much like the iPhone 7/7 Plus or even the iPhone 6/6 Plus in every sense of the word compared to the iPhone X, . Many people buy Apple mobile phones are not directed at the pure function, so the aesthetic fatigue so that even many people who are enthusiastic fruit powder, it is difficult to say like these two new machines.

Of course, there is also a saying that the iPhone 8/8 Plus indispensable. If Apple introduced only a fraction of the iPhone X this year, people would only think of Apple as crazy. There are two new machines targeting lower end as a transition, consumers are also better accepted. At the very least, they have a choice.

But indispensable indispensable, iPhone 8/8 Plus if no one is interested, it is also a very embarrassing thing. Interestingly, Apple has been given a different answer. After the release of the iPhone 8/8 Plus, Apple once said that their sales "exceeded expectations." Later in the recent earnings conference, Apple CEO Tim Cook also said something similar. But this and the people's consistent impression is really inconsistent, we always doubt the letter, or is put forward "conspiracy theory" - Apple had no expectations of how many units can be sold.

So earnings will tell us a what kind of fact? The total sales of iPhone 46.7 million, up 2%. The average iPhone price of $ 618, lower than analysts expected $ 638, indicating that sales of older models do occupy a considerable part of the share.

But the point is, even with a price cut, the iPhone has never seen a year-over-year increase with the sale of older models alone. Moreover, at this time in previous years, the main iPhone new machine has been on sale, and this year's main iPhone X has nothing to do with the fourth quarter. This means that Apple has successfully completed a small increase in the absence of the main new aircraft. This alone can not be achieved iPhone7 / 7 Plus or older iPhone models, indicating that the iPhone 8/8 Plus does have more than expected performance, which will be able to accomplish this quarter's goal.

Why do people choose iPhone 8/8 Plus? First of all, you have to admit that although they are outdated in this year's trend of full screen, but because of the A11 bionic chip and iOS 11 system blessing, is still to experience a very good new machine. In Apple's huge user base, a considerable number of people are hoping to use a more acceptable price to buy a new machine to experience good enough. This part of people, of course, become potential buyers of the iPhone 8/8 Plus.

Of course, if the iPhone 8/8 Plus sold, it is certainly unrealistic, otherwise the iPhone X will not cause such a sensation, or even let us see the long queue in front of Apple's retail stores.

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