Due to a decrease in major selling points and consumer preferences for both the iPhone 8 Plus and iPhone X models, Apple analyst Guo Mingchi predicts a 50-60% decline in iPhone 8 production this quarter.
In a recent study by Guo Mingchi, a KGI securities analyst with foreign media, he said that the iPhone 8's lower-than-expected demand could lead to a decline in orders from Apple's suppliers Pegatron, which is mainly responsible for the iPhone in Taiwan 8 assembly.
"Recent reports from Hexapo show that iPhone 8 production dropped 50-60% from 1Q18F because the device was below the expected market demand.
Due to the lack of more major selling points, and given the widespread consumer demand for larger iPhones with little difference between the iPhone 8 Plus and the iPhone 8, we expect Apple iPhone 8 production orders to be made in 1Q18F for 50- 60% decline in adjustment, which is bound to give the main supply of iPhone 8 and Master to bring the impact. However, given that future iPhone orders may become more diversified (in contrast, Horsepower received only iPhone 8 orders in 2H17), assuming the new model will be more attractive than the iPhone 8, The growth momentum in 2H18F is still confident. "
Just this week, market research firm Canalys said sales of the iPhone 8 Plus surpassed the iPhone 8 in the previous quarter, with shipments of 6.3 million and 5.4 million units, respectively. Canalys said the iPhone 8 Plus is also the first large iPhone to sell more models than its smaller version in a single quarter.
Apple officials did not disclose specific figures for the iPhone 8 Series, but Tim Cook, Apple's chief executive, said the iPhone 8 Plus "has made almost the best start in the sale of the Plus series" Say "a bit unexpected."
Mr Kwok optimistic about the prospects for the iPhone X demand, he expected the quarter's production will be 35-45% increase over the previous quarter, which will help ease the holiday shopping season of tight supply.
Guo Mingchi said that Apple's major manufacturer Foxconn will be the end of 2017 will be its iPhone 8 Plus production line into the iPhone X series to meet the additional orders. However, it is still not possible for Apple to achieve a balance between supply and demand by 2018.