In the "double 11" opening three minutes later, Lynx trading volume exceeded 10 billion, breaking 9 billion 100 billion, and soon after it successfully exceeded last year's "double 11" transaction record of the whole day, continue the world The largest single-day shopping activity scale.
According to the report, Alibaba's final statistics on "Double 11" trading volume stayed at 168.2 billion yuan after a one-day craze rise, up 39% from last year and easily breaking the 1207 mark it set last year 100 million yuan of business records, while setting a single day of global e-commerce platform turnover records. In addition, the mass shopping centers that people conducted on the day also triggered 812 million logistics orders, while the logistics orders for the next six days are expected to reach 1.5 billion.
According to Kevin Cavendor, head of the China Market Research Group, which has long been responsible for conducting business market research, the report said that "the Double 11 Shopping Festival dwarfs any other similar activity in terms of size."
In all Alibaba shopping platform, sales of more than 167 brands successfully exceeded 100 million yuan mark, of which Apple accounted for the top of the turnover, the domestic one-day turnover of millet companies also exceeded 2 billion yuan record. In addition, the clothing, the Japanese brand UNIQLO, the Danish brand Veromoda and Only sales also laughed.
In a subsequent interview with Reuters, Alibaba Group executive vice president Cai Chongxin said: "Double 11 is a major event for the Chinese economy, and shopping on the day of Singles' Day is a sporting event and a way of entertainment." He also Further pointed out that the current over 3 million middle-class people in China have helped the company and similar e-commerce businesses to succeed, and the phenomenon will continue. Zhang Yong, another chief of the Ali Group, also claimed: "The double 11 has created both a height in China and a global one." In his eyes, the success of "Double 11" this year is inseparable from the "Global Resonance "Credit.
According to the report, the record figure of 168.2 billion yuan alone exceeds the annual gross national product of Iceland or Cameroon. From this we can see that the economic impact it brings is trivial. In addition, Jingdong Group also announced for the first time on Saturday a number of "double 11" sales figures, as of 7:46:58 local time earlier, the amount of orders under its platform successfully broke the 100 billion mark.