Today, the entire technological advancement and business innovation are mutually reinforcing. Double 11 is the best example of a business innovation based on technological innovation, both of which produce a perfect chemical reaction.
In the early morning of November 12, 2017, as the final number is fixed at 168269635159, the 9th Double 11 Shopping Carnival of Albatross Lynch is over. This is another record number. In fact, today At 13:09:49, the suspense of exceeding the 2016 astronomical figure of 120.7 billion yuan in turnover has been broken. In the ensuing 11 hours, the growth rate of transaction volume began to slow down, and ended up at 168.2 billion yuan at midnight, leaving more room for imagination next year.
By convention, let's first review some of the key timelines:
Some other final numbers:
The total number of payments made by consumers worldwide through Alipay reached 1.48 billion, an increase of 41% over the previous year. The record peak in the pay-off record was born at just 5 minutes and 22 seconds in double 11, with 256,000 pips / second, 2.1 times more than last year. At the same time the birth of a database processing peak: 42 million times / second.
During the double 11 this year, there are 12 insurance companies throughout the country providing consumers with nearly 50 kinds of consumer insurance to help merchants and consumers solve their worries in logistics, quality and after-sales. Double 11 the same day, consumer insurance policies up to 860 million single, set a world record.
In 2017, there were orders of 812 million on the day of the double-11. In order to make the double-11 logistics well, the rookie cooperated with nearly 30 million square meters warehouses, distribution centers, distribution points and more than 3 million logistics personnel in the country, including warehouse distribution and express delivery. 188,000 courier outlets, tens of thousands of end-stage inn, 200,000 sets from the counter, more than 100,000 courier agent points. In addition to cities, there are still 26,000 logistic villages all over the country.
Alibaba Hybrid deployed online computing, off-line computing and public cloud to build the world's largest hybrid cloud, enabling rapid expansion of 100,000 servers in less than one hour.
10 hours and 41 minutes, day cat over the previous year's full-year sales; 12 hours and 03 minutes, the overall turnover of fresh natural Lynx last year double 11 total turnover of the whole day; 15 hours and 6 minutes, Lynx food sales exceeded Last year all day.
This year, more than 140,000 brands in the world invested 15 million kinds of products in Lynx double 11, at home and abroad over 100 million businesses online and offline access, nearly 100,000 smart stores, over 500,000 retail stores will bring new retail power in all directions.
Of these, 167 branded businesses became members of Lynx's dual "billion-dollar club" this year. Apple accounted for the top of the turnover, the United States, millet single-day turnover exceeded 2 billion yuan. From this year's Billions list, consumer spending escalated strongly. The online purchase price even surpassed that of high-quality domestic products such as the cotton era and the British and was welcomed by Lynch double 11 chop suits.
The final list of business turnover of the total list: Suning Tesco official flagship store, the official flagship millet, the official flagship store glory, the official flagship store in Haier, NIKE official flagship store, UNIQLO official flagship store, Sharp official flagship store, adidas official flagship store , Lin Wood furniture flagship store, the official flagship store of the United States.
Clothing industry billion members increased significantly, of which Nike in double 11 started less than 1 minute after the declaration of turnover of billions of dollars, followed by Adidas, the two brands are within 1 hour more than the turnover of last year, Nike official Flagship store has become Lynx clothing history of the first one billion broken business. This year's men's care, beauty instrument, cashmere and woolen sub-categories are ushering in explosive growth, designer brands, personalized brand has also won the attention of more young users.
New retail is helping more traditional brands to grow online and offline. UNIQLO this year, more than 500 stores nationwide will support Lynx orders, stores mentioning service, until 5 pm turnover has reached 4.5 times the whole day of last year's full-channel transactions; Astra All Group turnover also reached last year 173% of the day.
In the jewelery industry, Chow Tai Fook, a well-known brand that has maintained deep cooperation with Lynx, has experienced strong growth. Chow Tai Fook became the first Lynx double 11 "club in the industry. Chow Tai-won's turnover as of 10 p.m. was equivalent to 150% of the sales last year.
FMCG industry also emerged a large number of "billion club" players, including mother and child 17 brands break billion, food, a care, home clear, beauty also has multiple brands exceeded billion mark.
Lynx mobile phone 7 hours and 46 minutes of trading volume broke the record of the whole day last year, Lynx Electrical City 7 hours 58 minutes turnover also exceeded last year's double 11 all day.
2017 Lynx double 11 "billion club" not only gave birth to nearly 80 appliances phone brand. More future significance is that the United States, Haier, Gree, Siemens and other domestic and foreign home appliance companies and the day cat in the supply chain for daily program management, with Lynx big data to guide the appliance manufacturers product design, selection, pricing and other processes . In the mode of Lynx C2B smart manufacturing, a batch of "new species" that spawned Mini wall-mounted washing machines, vacuum wall-breaking machines, sweeping robots, water floss lines and dishwashers achieved leapfrogging growth.
The final classification of shop sales charts:
Men's clothing: Hailan home, UNIQLO, GXG, Waxwing, Jack Jones, Playboy, Semir, Mark Fairwhale, Metersbonwe, Bosideng;
Women's Wear: Uniqlo, Vero MODA, ONLY, Eve, Han dunnage, Waxwing, Bosideng, Le-cho, the European force, Teenie Weenie;
Sports Outdoors: Nike, Adidas, Anta, NewBalance, Li Ning, Skechers, Puma, Xtep, An Dema, camel;
Bags: Millet 90 points, Samsonite, ELLE, the United States Brigadier, Kipling, Septwolves, Fei Anni, Scarecrow, Charles & Keith, Di Suona;
Shoes: Camel, Skechers, red dragonfly, Aokang, Belle, UGG, hot air, Zhuo Si Ni, Yi Kang, Sigatou;
A caretaker Qing: Vinda, Schwarzkopf, breeze, Wei Luoshi, cotton era, Blue Moon, Head & Shoulders, Jie Rou, Sophie, Shu Shu Bao;
Food: three squirrels, Baicao taste, Maotai, good shop, Mengniu, Wuliangye, Nestle, Yili, Yang River, big benefit;
Beauty: Bai Que Ling, natural hall, Lancome, Estee Lauder, SK-II, Olay, L'Oreal, a leaf, Wyatt Poetry Yin, Shiseido;
Baby: Barra Barra, The Cotton Age, Bein America, love him the United States, good boy, curious, David Bella, English, Pampers, GAP;
Mobile: Apple, millet, glory, Huawei, vivo, OPPO, Meizu, Samsung, Mito, Nubian;
Large appliances: Haier, the United States, Sharp, Siemens, Gree, Xiaomi, Hisense, TCL, Oaks, Little Swan;
Small appliances: the United States, Philips, Cobos, Dyson, Joyoung, Supor, millet, Panasonic, Haier, Galanz;
Furniture: Lin Wood, all Friends of the home, home care, Xi Lin Men, Chihua Shi, Arran, about Wei poetry, China, the source of wood;
Home Textiles: Mercury textile, lovo, Anna Fu Anna, Carolina, Meng Jie, Heng Yuan Xiang, Bo Yang, copper master, more love, Kang Erxin.
After confirmation of the remaining data will continue to update.
The future of double 11 how to go?
9 years, Zhang Yong, Alibaba CEO repeatedly asked this question. In the eyes of the advocates and witnesses of this double 11, the resonance of technological innovation and commercial innovation, the resonance of online and offline, and the commonality both at home and abroad will jointly create a new and different double 11. His original is like this:
Look forward to the future, the future how to engage in double 11, this year is already the ninth year, what the future direction of the new retail, how to deal with double 11, I would like to say that in fact this year is the first year of the new retail Ali, we also use double 11 this opportunity , To show the achievements of this year's online and offline cooperation, to allow more consumers to participate, more partners to participate, but I think this is just the beginning.Looking to the future, I would like to say in particular that today the entire technological advancement and business innovation are mutually reinforcing. The Double 11 is the best example of a business innovation based on technological innovation that produces the perfect chemical reaction , The success of today's double 11, without our technological advances, without our technological innovation, we can not afford to live at the opening time, our 325,000 orders per second to create, 250,000 per second payment Peak, and we have no way to specialize in a lot of equipment, a lot of servers, a lot of storage resources for such a high peak in a cost-controlled and efficiency-controlled way.It is precisely because we can make some technological innovations that we can make our public cloud computing resources and our entire double 11 such a basic physical resources to fully unified scheduling, unified integration, unified control, making us controllable costs, the most efficient Excellent case, to support us such a peak. At the same time, because we have such a technological innovation, we can make all kinds of interactive ways in front of a huge amount of traffic and a massive flow of consumers, and still make our system stand still. I think this technological innovation is the foundation.Of course, in recent years, more and more personalized, big data, and thousands of people have been widely used in Double 11, making Double 11 more colorful and user experience more diversified.Looking ahead, today's Double 11 style is bound to change, and we will certainly have different forms of Double 11, but its premise is that we must continue to innovate technically, and only continue to innovate, and on this basis , So that the idea of the original business innovation can never become possible, we can in the future to show you a completely different experience of double 11.Double 11 will certainly go on, but the solution will certainly be different. We will explore together and constantly challenge the future. In the future, we will all work together to create new and different double 11.