Original title: CCTV released: 2017 annual report of China electricity supplier (viaCCTV)
Total sales break record growth rate back to accelerate the track
China's online retail sales and growth rate
However, this year's situation is different. Online retail sales have accelerated again. From January to September this year, the growth rate soared to 34.2%. Much higher than the 2015 and 2016 growth rates. We may go around in circles and found that buying or buying more makes people happy.
Online retail sales
In terms of specific data, in the twelve months from October 2016 to September 2017, China's online retail sales reached nearly 6.6 trillion yuan, an increase of 38% over the previous period, the highest record for the same period of retail sales in China's e-commerce . Among them, the online retail sales of physical goods nearly 5.08 trillion yuan, online retail sales nearly 1.49 trillion yuan. Accounting for 13.6% of the total retail sales of social goods, an increase of nearly 3% over the same period of last year.
Classmates, do not fall asleep, draw the key, the online retail sales service is definitely a hero! In 2015, the growth rate of online retail sales of service in China reached 42.4%, reaching 51.4% in 2016. From January to September 2017, the growth rate jumped to 78.5%. Service online retail sales accounted for 24.52% of the total retail sales. Sharing economy, O2O and other business model innovation continues to grow, can definitely be called our service online sales growth booster ah.
Number of Internet users
Of course, the credit can not be robbed alone, the penetration rate of China's online shopping is also a major factor. Data show that as of June 2017, the number of Internet users in China reached 751 million, Internet penetration rate reached 54.3%. This is a big base, buy and buy naturally more people, over the same period China's online shopping users reached 514 million, half-year growth rate reached 10.2%, online shopping penetration reached 68.5%.
Rural electricity supplier to develop electricity business to help the poor effect
This year, the development of rural e-commerce in our country is in full swing and it has also become the most prominent highlight of the development of this year's e-commerce. So, in the past year, China's online sales of agricultural products have made what kind of breakthrough? E-commerce on the poor has played what role?
Chinese rural Internet users size
In the recent 5 years, the scale of rural Internet users in our country has been gradually expanded, and the network penetration rate has been increasing year by year. As of June 2017, China's rural netizens accounted for 26.7% of the total, with a scale of 201 million. As of the end of 2016, there were 8.32 million rural online shops, driving more than 20 million employed people. From January to September 2017, the online retail sales in rural areas was 836.14 billion yuan, accounting for 17.14% of the national online retail sales. An increase of 38.3% over the same period of previous year, 5.6 percentage points higher than that of the city.
National network retail sales
Great development of rural electricity supplier, poverty alleviation effect is remarkable. From January to September this year, the online retail sales of 832 state-level poverty-stricken counties reached 81.81 billion yuan, accounting for less than 10% of the total. However, the year-on-year growth rate was as high as 53.1% and 14.8 percentage points higher than the overall growth rate.
By the end of 2016, Alibaba's "1000 counties and 10,000 villages plan" has covered about 22,000 villages in about 500 counties. Jingdong has set up county-level service centers and Jingdong help-stores in 1,700 counties and Suning has built more than 1,000 counties 1770 outlets and over 10,000 authorized service points. In addition, the express delivery enterprises also speed up the extension to townships and towns. At present, the coverage of township outlets in expressways is over 80%, basically meeting the needs of express service of 590 million rural residents.
Rural migrant workers accounted for the proportion
Broad prospects for rural e-commerce attracting migrant workers have returned home business. Nationally, rural network operators have reduced the number of migrant workers by about 12 million. According to statistics, the number of migrant workers in rural areas with network operators is 11.1%, while the number of migrant workers reaches 20.4%. There are net migrant workers migrant workers, on average, less than the network without village less than 133 people.
Cross-border e-commerce has become an important driving force for the growth of China's foreign trade
In recent years, China's electricity supplier continued to sea, overseas merchandise through e-commerce channels to quickly enter the Chinese market. The great development of cross-border electricity suppliers is also a must for the past year. How is the progress of the "going out" path of the electricity supplier in our country? Continue to look at China's electricity supplier annual development report.
China Cross-border E-commerce Deal Size
According to the data from the Ministry of Commerce, in the first half of this year, the scale of China's cross-border e-commerce transactions was 3.6 trillion yuan, up 30.7% over the same period of last year. Among them, the scale of export cross-border e-commerce transactions 2.75 trillion yuan; import trans-border e-commerce scale of 862.4 billion yuan. Cross-border e-commerce has become an important driving force for the growth of China's foreign trade. From 2013 to 2016, the retail sales of cross-border e-commerce in China registered an average annual growth rate of nearly 60%.
Behind the rapid growth, where are our e-commerce "going global" going? It can be said that the world has the shadow of China's electricity supplier Ali AliExpress has covered 230 countries worldwide. Among the major exporters of cross-border electricity suppliers in China, the United States, the European Union and the ASEAN rank the top three. In the export channel,AmazonOccupy the absolute dominance of the Chinese enterprises in 2016, the value of goods exported by Amazon more than 300 billion yuan.
China's e-commerce platform in the foreign acceptance? In Russia, AliEx is the most-visited e-commerce site in China. Among the composition of Russia's cross-border online shopping business, China accounts for half of the total. Among the top four e-commerce platforms in Southeast Asia, all three major platforms except Amazon have investments from China.
China's largest e-commerce scale
What are the characteristics of the development of e-commerce in the world's major countries? Continue to look at China's electricity supplier annual development report, we learn from a set of interesting data.
E-commerce development, which global strong? There is no doubt that we China. China's absolute large-scale electricity supplier, accounting for 40% of the global market share. China's online shopping volume (excluding services) reached 750 billion U.S. dollars in 2016, up from the second highest in the United States (312.1 billion U.S. dollars), the third in the United Kingdom (150 billion U.S. dollars), and the fourth in Japan (90 billion U.S. dollars) Much more.
China's large-scale online shopping, Chinese Internet users are not the most "buy buy" group? The answer turned out to be NO. Favorite chop hand, the original is the British Internet users, in 2016, the British online shopping per capita reached 3456.22 US dollars. Second, French users loving hand chop, average per capita online shopping volume of 1925 US dollars, and they most online shopping goods, is clothing, is indeed a love of fashion country.
Favorite online shopping, must be young people? The Germans give different answers. In Germany, the elderly are the main online shopping! According to the survey, the main German online shopping is 24-54-year-olds, while the elderly over the age of 55 accounted for 34.2% of online shopping family. Although online shopping, but the conservative Germans do not love mobile payments, only 7% of Germans tried to use mobile payments.
Which country has the highest proportion of online shopping users? The answer is South Korea. Of South Korea's 50.62 million population, 35 million online shopping users and 69.1% online shopping users. (1) "Nationals or netizens" is a major feature of South Korea. According to market research firm eMarketer, smartphone users in South Korea will account for 72.2% of the total population in 2017. Among the necessities markets in Korea, online shopping accounted for 16.6% of sales, ranking the first among the major countries and regions in the world.
The development of various e-commerce formats in the United States is more balanced. The e-commerce platform, offline retail e-commerce platform and branded vertical e-commerce platform have all developed well. The acceptance of cross-border e-commerce is very high. More than half of U.S. e-merchants accept orders from abroad, while 39% of U.S. consumers buy from China. High courier costs are a big challenge for U.S. e-commerce providers and generally range from $ 5-30.